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Configuration-based customer marketing recall method and apparatus, and electronic device

A customer and customer group technology, applied in the field of computer-readable storage media, customer marketing recall based on configuration, can solve the problems of large development volume, high cost, inconvenient maintenance, etc., and achieve the effect of zero code development

Pending Publication Date: 2019-08-16
上海淇毓信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

However, in order to implement the above strategies, the organization usually needs to write corresponding codes for the strategies. Often a strategy needs to develop a set of codes, resulting in a large amount of development, resulting in high costs and inconvenient maintenance.

Method used

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  • Configuration-based customer marketing recall method and apparatus, and electronic device
  • Configuration-based customer marketing recall method and apparatus, and electronic device
  • Configuration-based customer marketing recall method and apparatus, and electronic device

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Embodiment Construction

[0043] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that the present disclosure will be more thoroughly understood, and will fully convey the scope of the present disclosure to those skilled in the art.

[0044] figure 1 A schematic flowchart of a configuration-based customer marketing recall method according to an embodiment of the present invention is shown. like figure 1 As shown, the configuration-based customer marketing recall method according to the embodiment of the present invention includes:

[0045] In step S101, various types of customers are extracted from the customer group, and a customer group identifier is...

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PUM

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Abstract

The invention relates to a client marketing recall method and device based on configuration, electronic equipment and a computer readable storage medium. The method comprises the following steps: extracting various clients from a client group, and creating a client group identifier for each client; configuring corresponding short message content templates for various short messages, and creating ashort message logic identifier for each short message content template; combining each short message logic identifier with each customer group identifier according to marketing business requirements;and according to the combination result, sending the corresponding short message content template to a corresponding client group. Based on the method provided by the invention, service personnel canrealize related service requirements in a configuration combination manner, and zero code development is realized.

Description

technical field [0001] The present invention relates to the field of computers, and in particular, to a configuration-based customer marketing recall method, apparatus, electronic device and computer-readable storage medium. Background technique [0002] In the prior art, banks and other financial institutions aim at the current status and historical operations of financial users, such as credit has been granted but not paid within 30 days, and funds have been paid but not paid again within 6 months, etc. Banks, wealth management, etc. Financial institutions will design a variety of marketing recall strategies, and regularly send messages to users through strategies to promote secondary consumption and diffuse consumption of individual consumers. However, in order to implement the above strategies, organizations usually need to write corresponding codes for the strategies. Often, a set of codes needs to be developed for one strategy, resulting in a large amount of developmen...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0258G06Q30/0255
Inventor 凌鹏宋荣鑫刘凯王田丰黄建庭
Owner 上海淇毓信息科技有限公司