User category determination method and device, computer equipment and storage medium
A technology for determining methods and user categories, applied in the computer field, and can solve problems such as low classification accuracy
Active Publication Date: 2019-08-23
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0004] Based on this, it is necessary to propose a user category determination method and device, computer equipment and storage medium for the problem of low classification accuracy
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[0036] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific implementation manners described here are only used to explain the present application, and do not limit the protection scope of the present application.
[0037] Such as figure 1 It is a schematic diagram of an application environment of a method for determining a user category in an embodiment, and the method for determining a user category is applied to a method system for determining a user category. The method system for determining a user category includes a terminal 10 and a server 20 . The terminal 10 and the server 20 are connected via a network. The server 20 can be implemented by an independent server or a server cluster composed of multiple servers. The user can register in the application...
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The invention discloses a user category determination method and device, computer equipment and a storage medium. The method comprises the steps of obtaining corresponding user login state informationof each user in a reference period and a continuous preset number of periods after the reference period; counting each continuous active user number which is active in the reference period and is continuously active in the first period to each period in sequence to obtain a continuous active user number set; determining a continuous retention probability corresponding to each period under the reference period according to the continuous active user number set and the total number of active users in the reference period; obtaining the retention probability corresponding to each user in each period according to each continuous retention probability; and according to the retention probability corresponding to each user in each period and a preset reference retention probability, determiningthe category of each user in each period corresponding to the reference period. By adopting the method, the category determination accuracy can be improved.
Description
technical field [0001] The present application relates to the field of computer technology, in particular to a method and device for determining a user category, computer equipment and a storage medium. Background technique [0002] With the development of computer technology and mobile Internet technology, the types of application programs are also increasing, for example, game application programs, social application programs, and the like. User usage is an important indicator to measure its performance. In the process of using an application, user loss will inevitably occur. At present, the user churn rate is often predicted to determine the lost users, and then corresponding maintenance measures are carried out for the lost users. In this way, user loss can be reduced. [0003] However, in the existing process of determining lost users, users are generally classified according to the static indicator characteristics of users in the application program (for example, user...
Claims
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Login to View More IPC IPC(8): H04L29/08G06K9/62
CPCH04L67/535G06F18/2431
Inventor 钟子宏
Owner TENCENT TECH (SHENZHEN) CO LTD