Method, device and equipment for predicting click through rate
A prediction method and prediction model technology, applied in the field of online advertising, can solve the problems of low click-through rate, cumbersome adjustment of online advertising features, and low efficiency, and achieve the effect of improving convenience and efficiency
Active Publication Date: 2022-05-24
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
View PDF11 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
According to the predicted click-through rate obtained by combining the overall influence of multiple feature data, it is impossible to indicate which one or which features lead to a relatively low click-through rate
Therefore, when adjusting the characteristics of the online advertisements to be delivered, the operation and maintenance personnel need to tentatively adjust the characteristics of the online advertisements to be delivered one by one, which makes the adjustment of the characteristics of the online advertisements to be delivered more cumbersome and less efficient
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0053] In order to make those skilled in the art better understand the technical solutions of the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described implementation Examples are only some embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
[0054] The following first introduces a method for predicting a click-through rate according to an embodiment of the present invention.
[0055] The method for predicting the click-through rate provided by the embodiment of the present invention can be applied to an electronic device capable of data processing, and the device may ...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
A method, device, and equipment for predicting the click-through rate provided by the embodiments of the present invention obtain at least one characteristic data of an online advertisement to be placed; for each characteristic data obtained, the preset characteristic data and preset Find the preset prediction model corresponding to the feature data in the corresponding relationship of the prediction model; the preset prediction model is a model trained in advance using the sample feature data and the prediction result label of the sample feature data, and the sample feature data and The types of characteristic data corresponding to the preset prediction models are the same; for each type of characteristic data obtained, the characteristic data is input into the corresponding preset prediction model to obtain the predicted click through rate corresponding to the characteristic data. This solution can determine the feature data of the online advertisement to be delivered that affects the obtained predicted click through rate, which is beneficial to adjust the features reflected by the feature data in a targeted manner, and improve the convenience and efficiency of feature adjustment.
Description
technical field [0001] The present invention relates to the technical field of network advertisements, and in particular, to a method, device and equipment for predicting a click-through rate. Background technique [0002] In online advertising, CTR (Click-Through-Rate, click-through rate), that is, the ratio of the actual number of clicks on online advertisements by users to the amount of advertisements displayed, is an important indicator to measure the effect of advertising. In order to place online advertisements reasonably, it is possible to predict the click-through rate of the online advertisements to be placed. After obtaining the predicted click-through rate, according to the predicted click-through rate, adjust the running time, placement, user information and other characteristics of the online advertisement to be placed, and improve the click-through rate of the online advertisement through the adjusted characteristics, thereby optimizing the network. advertisin...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/22
CPCG06Q30/0242G06F16/22
Inventor 马建波
Owner BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD