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Data processing method, device and electronic device for push information

A technology for pushing information and data processing, applied in the field of data processing, it can solve problems such as spending more time, unintended or non-potential user distress, poor advertising effect, etc., to reduce user harassment, improve promotion, and improve accuracy. Effect

Active Publication Date: 2022-07-26
BEIJING BYTEDANCE NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In related technologies, the push method for advertisements has the disadvantages of being extensive and spreading the net, that is, the advertisements sent to different users are the same. In line with the user's wishes, the advertisements placed cannot achieve the purpose of the advertisement, and cause trouble to non-intended or non-potential users; at the same time, because users are unwilling to spend more time browsing the advertisements, the advertisements are less attractive to users or even It does not have the effect of attracting users, so the relevant push method for advertisements still has the problem of poor advertising effect

Method used

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  • Data processing method, device and electronic device for push information
  • Data processing method, device and electronic device for push information
  • Data processing method, device and electronic device for push information

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Embodiment Construction

[0075] Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for the purpose of A more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes, and are not intended to limit the protection scope of the present disclosure.

[0076] It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and / or in parallel. Furthermore, method embodiments may include additional steps and / or omit performing the illustrated steps. The scope of the present discl...

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Abstract

Embodiments of the present disclosure provide a data processing method, apparatus, and electronic device for push information. The method includes: acquiring historical operation behavior information of a target user operating on historical push information, and determining the user type of the target user according to the historical operation behavior information; The data distribution method corresponding to the target data is to push information to the application client corresponding to the target user according to the push-related information, and determine the corresponding target data according to the data distribution method and the control operation of the target user on the pushed information. The embodiment of the present disclosure improves the accuracy of the push information, and reduces the harassment of the push information to the user; at the same time, the target data is distributed to the user through the data distribution method and according to the user's control operation on the push information, which can stimulate the user to spend more It takes more time to browse the push information, which further improves the promotion of the push information.

Description

technical field [0001] The present disclosure relates to the technical field of data processing, and in particular, the present disclosure relates to a data processing method, apparatus and electronic device for push information. Background technique [0002] The so-called digital marketing refers to a marketing method that uses the Internet, computer communication technology and digital interactive media to achieve marketing goals. Therefore, using advanced computer network technology to send push information (such as advertising information) to applications has become a Mainstream delivery method. [0003] In the related art, the method of pushing advertisements has the disadvantage of being extensive and casting a net, that is, the advertisements sent to different users are the same. Therefore, there is no guarantee that the pushed advertisements match the user's wishes, and it is easy for the advertisements to be delivered to be inconsistent. In line with the user's wis...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 姜子阳
Owner BEIJING BYTEDANCE NETWORK TECH CO LTD
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