Intelligent positioning advertisement pushing method

A technology of advertising push and intelligent positioning, which is applied in advertising, commerce, instruments, etc., can solve the problems of limited advertising share and achieve great commercial value and remarkable effect

Inactive Publication Date: 2019-10-11
武汉永安亿商科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Such a widely advertised multimedia advertisement push method has blindness and limitations; due to the limited advertising carrier, the advertising share in the market is limited, which causes small advertisers to fail to carry out effective advertising.

Method used

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  • Intelligent positioning advertisement pushing method

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Embodiment Construction

[0016] The purpose of the patent of the present invention is to provide different multimedia advertising information displayed at a specific time in a specific area based on the deficiencies of the existing technology, with data as the core, so that the advertisement push can be more targeted, and the effect of the advertisement push information is more effective. significantly.

[0017] The intelligent positioning advertising platform uses public transportation as the carrier, deeply combines the user's up, down, driving position, area, time with the surrounding merchant information, and puts the multimedia advertisement content on the vehicle-mounted terminal of the public transportation through various forms An intelligent advertising push system for advertising.

[0018] The intelligent positioning advertisement push system involves 5 major modules, which are "network server", "control background", "information sending and receiving module", "GPS positioning module", and "...

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Abstract

The invention discloses an intelligent positioning advertisement pushing method, which comprises a network server, and a control background, a vehicle-mounted terminal display module, a vehicle positioning module and an information transceiving module which are connected with the network server, and the information transceiving module is connected with vehicle-mounted terminal equipment. Accordingto the invention, the network server cooperates with the control background, the vehicle-mounted terminal display module, the vehicle positioning module, the information transceiving module and the like; different advertisement contents can be pushed at specific time in a specific polygonal closed-loop area according to a vehicle provided with an advertisement carrier, advertisements can be pushed in a more targeted mode, the advertisement information pushing effect is more remarkable, and great commercial value is achieved.

Description

technical field [0001] The present invention relates to the field of advertisement push, and more specifically, to a method for intelligently positioned advertisement push. Background technique [0002] At present, whether it is a bus, a taxi or other public transport vehicles, a video control system or a mobile playback device or terminal can be installed for multimedia advertisement delivery. These kinds of advertisements are hard advertisements made in advance, and the stereotyped forms of multimedia advertisements are difficult to attract people's attention. The coverage of advertisements is not targeted at specific groups of people or specific regions, making it difficult to penetrate the hearts of the people. It can only be played in a mechanical loop according to a specific vehicle and a specific route, and the advertisement is only a preliminary publicity, which cannot be transformed into consumer behavior and create more opportunities. [0003] The system and termi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0277
Inventor 杨帆
Owner 武汉永安亿商科技有限公司
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