AR technology-based media advertisement interaction method, user terminal and system

A technology of user terminal and AR technology, applied in the field of media advertising interaction, user terminal and system based on AR technology, it can solve the problems of poor user attractiveness, poor advertising effect, and lack of interactive ability of print media advertising, and achieve a deeper awareness, increase the fun of watching, and improve the effect of user engagement

Inactive Publication Date: 2019-10-22
上海小澜科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] For this reason, the embodiment of the present invention provides a media advertisement interaction method, user terminal and system based on AR technology, so as to solve the problems that the existing print media advertisements have no interactive capability, are not attractive to users, and have poor advertising effect

Method used

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  • AR technology-based media advertisement interaction method, user terminal and system
  • AR technology-based media advertisement interaction method, user terminal and system
  • AR technology-based media advertisement interaction method, user terminal and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0026] like figure 1 As shown, this embodiment proposes a media advertisement interaction method based on AR technology, the method is executed by the user terminal, and the method includes:

[0027] S110. Scan and acquire the image information of the media advertisement paper by using the AR scanning function, and send the image information to the server.

[0028] According to the demand of the advertiser side, the media side can add the design of AR video to the creative material, as an extension of the advertising content, design and produce the associated advertising video for the print advertisement, and the media side will submit the designed and produced advertising video to AR service providers such as Tencent, Ali, or Baidu, service providers associate advertising videos with print media advertisements. Existing software such as QQ, Alipay, and Baidu APP all support the AR scan function. Users use mobile phones, tablets, etc. By installing these APP applications, the...

Embodiment 2

[0033] Corresponding to the foregoing embodiment 1, this embodiment proposes a user terminal, where the user terminal includes:

[0034] The scanning module 210 is used to scan and obtain the image information of the media advertisement paper by using the AR scanning function, and send the image information to the server;

[0035] The playing module 220 is configured to receive and play the advertising video associated with the image information sent by the server.

[0036] User terminals include mobile phones and tablet computers. The APP client is installed on the user terminal, and the APP client supports the AR scanning function. Further, APP clients include QQ, Alipay, Baidu APP, and the like.

[0037] The functions performed by each component in the user terminal provided by the embodiment of the present invention have been described in detail in the above-mentioned embodiment 1, so details are not repeated here.

Embodiment 3

[0039] Corresponding to the above embodiments, this embodiment proposes an AR technology-based media advertisement interaction system, which includes the user terminal 20 as described in Embodiment 2 and the server 30 connected to the user terminal.

[0040] The server end 30 is used to identify the image information, and send the advertisement video associated with the image information to the user terminal for playing.

[0041] Further, the system also includes a media terminal 40 , which is used to produce an advertisement video according to the needs of the advertiser, and send the advertisement video to the server terminal 30 .

[0042] The method steps performed by the user terminal 20 have been introduced in detail in the foregoing embodiments, and will not be repeated here.

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Abstract

The embodiment of the invention discloses a AR technology-based media advertisement interaction method, a user terminal and a system. When a use is watching an advertisement, the user can acquire an advertisement video resources associated with the advertisement paper through the AR of user terminals such as a mobile phone and the like. The advertisement video is the extension of the advertisementcontent, so that the user can deepen the cognition of the advertisement through the new experience mode of the small video. The cognition degree of the user to the advertisement is improved. The watching pleasure of the media advertisement is increased. The interactivity is improved. The participation degree of the user is improved. The propaganda effect of the advertisement is effectively improved.

Description

technical field [0001] The embodiment of the present invention relates to the field of advertising technology, and in particular to an AR technology-based media advertising interaction method, user terminal and system. Background technique [0002] Traditional media advertisements can convey information through text or flat images on the advertising leaflet. The leaflet is a flexible advertising method that can be widely used in public places such as indoors or outdoors, such as advertising in elevators. The method is integrated into the lives of the people, and it is easy to enter the people's field of vision, and the popularity of advertising is relatively wide. However, advertisements in the form of paper leaflets are only displayed through flat information, which has poor expressiveness, no interactive capabilities, and poor appeal to users. Users have no motivation to watch advertisements, resulting in the failure of the advertisement to achieve the expected advertising...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0276
Inventor 崔德力肖庆平商国平
Owner 上海小澜科技有限公司
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