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Intelligent analysis method and system based on big data

An intelligent analysis and big data technology, applied in the field of intelligent analysis methods and systems based on big data, can solve the problems of difficult customer tracking, low sales efficiency, low conversion rate, etc., and achieve the effect of improving customer acquisition ability and sales efficiency

Inactive Publication Date: 2019-12-03
互动创想(厦门)数字科技有限公司
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  • Abstract
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  • Application Information

AI Technical Summary

Problems solved by technology

In the current Internet environment, many companies are facing the confusion of difficult customer tracking, low conversion rate, and low sales efficiency. How to reduce the loss of retained funds, increase customer acquisition channels, increase customer communication stickiness, and increase the success rate of signing orders is the most important task for enterprises. Issues that need attention
Traditional data report development is inefficient, difficult to maintain, long code development cycle, difficult to maintain, especially many SaaS software on the market, for many customers, unable to flexibly meet all customer needs

Method used

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  • Intelligent analysis method and system based on big data
  • Intelligent analysis method and system based on big data
  • Intelligent analysis method and system based on big data

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Embodiment

[0024] like figure 1 As shown, an intelligent analysis method and system based on big data includes the following steps:

[0025] S1. Data acquisition and screening module. Including data acquisition sub-module, data cleaning sub-module, basic data storage sub-module and original behavior data storage sub-module, in which basic user data is transmitted to the basic data storage sub-module for storage, and user behavior data is transmitted to the original behavior data storage sub-module storage.

[0026] S2, a data processing module. Includes data preprocessing and data modeling.

[0027] Specifically, the data preprocessing includes removing incomplete data; removing duplicate data and pictures; and counting users' operations on using different products, and after acquiring the data, converting it into a corresponding data format and saving it in the database. Data modeling includes creating datasets, quickly building user behavior data ontology models, and storing them i...

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Abstract

The invention discloses an intelligent analysis method and an intelligent analysis system based on big data. The system comprises a data acquisition and screening module, a data processing module, a data mining module, a data display module, a propagation fission graph module and an authority management module. The method comprises the steps of data acquisition and screening, data processing, datamining, data display, propagation fission and authority management. The method has the advantages that the method is simple; according to the method, the powerful processing capacity and large-scaledata storage capacity of the cloud computing technology are combined, massive user behavior data are analyzed in real time, user interests are obtained in time, enterprises can serve target users through data marketing means by means of the Internet and WeChat propagation and sharing, and the customer obtaining capacity and the sales efficiency are improved.

Description

technical field [0001] The invention relates to the technical field of big data processing, in particular to an intelligent analysis method and system based on big data. Background technique [0002] With the increasing development of Internet platforms, today's Internet presents a platform-based and diversified environment. In the current Internet environment, many companies are faced with the confusion of difficult customer tracking, low conversion rate and low sales efficiency. How to reduce the loss of retained funds, increase customer acquisition channels, increase customer communication stickiness, and improve the success rate of signing orders is the most important thing for enterprises. issues that need attention. The traditional data report development efficiency is low, maintenance is difficult, the coding development cycle is long, and maintenance is difficult, especially many SaaS software on the market, facing many customers, cannot flexibly meet all customer n...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F16/26G06F16/215
CPCG06F16/215G06F16/26G06Q30/0202
Inventor 周政薛振宇刘志刚刘敏王永富陈巧巧
Owner 互动创想(厦门)数字科技有限公司