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Information matching confirmation method and device

A technology of information matching and source information, applied in the field of information processing, can solve problems such as difficult statistics and tampering of download sources, and achieve the effect of improving accuracy and avoiding erroneous judgments.

Active Publication Date: 2020-03-10
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, due to the proliferation of cheating, download sources are often tampered with, and cheating widely exists in all major platforms and camps, covering all links, so it is still difficult to count which platforms have the best delivery effect

Method used

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  • Information matching confirmation method and device
  • Information matching confirmation method and device
  • Information matching confirmation method and device

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0053] figure 1 Shown is a schematic diagram of the information matching confirmation method according to the first embodiment of the present invention. figure 2 and image 3 The schematic diagrams of the information matching confirmation method proposed by the embodiment of the present invention are respectively shown, which are used to vividly illustrate the information matching confirmation method for Android system users and iOS users.

[0054] Such as figure 1 and figure 2 As shown, for an Android user, when the user clicks on an App advertisement link placed by an advertiser on the resource promotion platform 40 through the user terminal 10 of the Android system, a resource query request from the user terminal is generated. The link first jumps to a pre-set tracking server (user-agent) 20, which can obtain user information from the user request generated by the user clicking on the App advertisement link, such as user IP, mobile phone model, operating system, operat...

no. 2 example

[0075] The second embodiment of the present invention proposes an information matching confirmation method, Figure 6 Shown is a flow chart of the information matching confirmation method according to the second embodiment of the present invention. Figure 7 and Figure 8 Shown is the preferred information matching scheme for users of Android and Apple systems in the second embodiment of the present invention.

[0076] Such as Figure 6 As shown, the information matching confirmation method proposed in the second embodiment of the present invention includes the following steps:

[0077] S201. Receive a resource query request from a user terminal, where the resource query request includes first source information of promotional resources and first user information, and send the first source information of promotional resources to the user terminal;

[0078] S202. After the user terminal installs the application program, acquire second source information and second user infor...

no. 3 example

[0155] Figure 12 Shown is a flow chart of the information matching confirmation method proposed by the third embodiment of the present invention. Such as Figure 12 As shown, this embodiment proposes a method for confirming information matching, which is applied to a user terminal and includes the following steps:

[0156] S301, sending a resource query request;

[0157] In this step, the user terminal accesses a certain web page in the browser or browses in the App, and when the user terminal clicks on a promotional resource such as an advertisement, the user terminal sends a resource query request for the promotional resource to the first Server.

[0158] S302. Receive and store first source information of promotion resources sent by the first server, where the first source information of promotion resources is obtained by the first server from the resource query request;

[0159] The first server is, for example, a tracking server, which receives the resource query req...

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PUM

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Abstract

The invention discloses an information matching confirmation method and device. The information matching confirmation method comprises the steps that a resource query request from a user terminal is received, the resource query request comprises first source information and first user information of promotion resources, and the first source information is sent to the user terminal; after the application program is installed in the user terminal, second source information and second user information of popularization resources are obtained from the user terminal; and whether the first user information is matched with the second user information and whether the first source information is matched with the second source information are determined. According to the scheme provided by the embodiment of the invention, wrong judgment caused by cheating in the process of reporting the installation information after the user terminal installs the application program is avoided, and the judgmentaccuracy is improved.

Description

technical field [0001] The present application relates to the field of information processing, in particular to a method and device for confirming information matching. Background technique [0002] At this stage, there are a lot of content in the application store of the mobile terminal. To stand out from the huge number of applications and be quickly remembered by users, application developers will place their hopes on advertisements to promote their own Apps, hoping to gain The user who is most suitable for its product, thus bringing the greatest benefit to that product. [0003] The mobile industry currently has more and more optional advertising platforms, such as various websites, apps, etc., which can undertake advertising. However, if a developer places advertisements on multiple advertising platforms at the same time, it remains to be determined which platforms will produce the best results. For several years, the industry has been paying attention to the effect a...

Claims

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Application Information

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IPC IPC(8): H04L29/08G06F8/61
CPCG06F8/61H04L67/51H04L67/60
Inventor 潘晓欢
Owner ALIBABA GRP HLDG LTD