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System and method for bidding and frequency control of multiple advertising platforms

An advertising platform and advertising technology, applied in the field of Internet advertising, to achieve the effect of improving user experience and maximizing advertising revenue

Pending Publication Date: 2020-04-10
GUANGZHOU JIANHE NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Then this will cause new problems. For example, both the advertising server and the advertising client must request advertisements, and most third-party advertising platforms have loose control over the frequency of advertisements, so both the advertising server and the advertising client must control the frequency of advertisements. Therefore, we propose a system and method for bidding and frequency control of multiple advertising platforms to solve the above-mentioned problems

Method used

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  • System and method for bidding and frequency control of multiple advertising platforms
  • System and method for bidding and frequency control of multiple advertising platforms

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] Such as figure 1 As shown, a bidding and frequency control system for multiple advertising platforms includes an advertising server and an advertising client. The advertising server consists of an advertising request service AdRequestService, an advertising frequency control service AdControlService, an advertising bidding service AdBiddingService, and an advertising distribution service AdDistributeService. The advertising data statistics service is DataCountService, and the advertising client is composed of the advertising request module AdRequestModule, the advertising frequency control module AdControlModule, the advertising display module AdShowModule, and the advertising data reporting module DataReportModule;

[0029] In the advertising server, AdRequestService is connected to AdControlService, AdBiddingService, and AdDistributeService in sequence; in the advertising client, AdRequestModule is connected to AdControlModule, AdShowModule, and DataReportModule in seq...

Embodiment 2

[0038] Such as figure 2 As shown, a method for bidding and frequency control of multiple advertising platforms, including the above-mentioned system for bidding and frequency control of multiple advertising platforms, specifically includes the following steps:

[0039] A. When the user enters the media app, the advertising client AdRequestModule initiates an advertising request to the advertising server, and the advertising server AdRequestSevice simultaneously initiates an advertising request to multiple third-party advertising platforms, and the third-party advertising platforms return multiple API creatives and bids.

[0040] B. The AdControlSevice of the advertisement server performs frequency control and deduplication processing on API advertisements.

[0041] C. The advertisement server AdBiddingService sorts the batch of suitable advertisements selected in step B according to the advertisement bids. If the advertisement bid is higher than the SDK advertisement bid, it ...

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PUM

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Abstract

The invention belongs to the technical field of Internet. The invention discloses a system and a method for bidding and frequency control of multiple advertising platforms. The system comprises an advertisement server and an advertisement client, wherein the advertisement server side is provided with an advertisement request service AdRequest Service; the invention relates to an advertisement frequency control service AdControl Service and an advertisement frequency control method. The advertisement bidding service is characterized in that the advertisement bidding service is AdBiddingService;the invention relates to an advertisement distribution service, in particular to an advertisement distribution service AdDistributeService. The system is composed of an advertisement data statisticalservice DataControl Service and an advertisement data statistical service DataControl Service. The advertisement client side is composed of an advertisement request module AdRequest Module, an advertisement frequency control module AdControl Module, an advertisement display module AdShowModule and a data reporting module Data Report Module. The advertisement frequency control module AdControl Module and the advertisement display module AdShowModule are connected with the data reporting module Data Report Module. According to the system, a plurality of advertisement platforms participate in bidding; setting a delivery weight and a delivery sequence for the advertisement according to the bid; according to the method and the system, the advertisement display and the user click frequency arecontrolled, and when the user display frequency or the user click frequency of the advertisement reaches a certain threshold value, other advertisements are switched to be displayed to the user, so that the advertisement income of a media company is maximized, the user is prevented from seeing the same advertisement for multiple times, and the user experience is improved.

Description

technical field [0001] The invention relates to the technical field of Internet advertising, in particular to a system and method for bidding and frequency control of multiple advertising platforms. Background technique [0002] In recent years, with the development of Internet technology, the traditional online advertising alliance method is no longer suitable for use on mobile terminals, and the form of performance advertising has emerged as the times require and continues to grow. This form can achieve targeted advertising and optimize the effectiveness of advertisers. At the same time, it can bring more considerable advertising revenue to the media. In order to monetize traffic, each mobile media developer connects to multiple mobile advertising platforms at the same time. The huge demand for traffic monetization continues to promote the innovation and development of mobile advertising methods. [0003] However, when mobile media connects to multiple advertising platfo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0277G06Q30/0272
Inventor 李森和
Owner GUANGZHOU JIANHE NETWORK TECH