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Data processing method and device, storage medium and electronic equipment

A data processing and data technology, applied in the field of data processing, can solve problems such as inaccurate user behavior data analysis, and achieve the effects of saving time, improving accuracy, and improving accuracy

Pending Publication Date: 2020-06-05
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The purpose of the present invention is to provide a data processing method, a data processing device, a computer-readable storage medium, and an electronic device, thereby at least to a certain extent overcoming the problem of inaccurate analysis of user behavior data caused by limitations and defects of related technologies

Method used

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  • Data processing method and device, storage medium and electronic equipment
  • Data processing method and device, storage medium and electronic equipment
  • Data processing method and device, storage medium and electronic equipment

Examples

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Embodiment Construction

[0049] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the invention. However, those skilled in the art will appreciate that the technical solution of the present invention may be practiced without one or more of the specific details, or other methods, components, devices, steps, etc. may be adopted. In other instances, well-known technical solutions have not been shown or descr...

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Abstract

The embodiment of the invention relates to a data processing method and device, and belongs to the technical field of data processing, and the method comprises the steps: carrying out the normalization processing of historical user data, and obtaining basic granularity data; performing attribution analysis on the basic granularity data to obtain a contact type corresponding to the historical userdata; classifying the users according to the contact types to obtain classification results, and forming different types of data packets according to the classification results; and pushing a preset scheme corresponding to the type of the data packet to the user according to the type of the data packet. According to the method, the problem of inaccurate user behavior data analysis caused by the fact that only the purchase behavior of the user can be analyzed in the prior art is solved, and the accuracy of user behavior data analysis is improved.

Description

technical field [0001] Embodiments of the present invention relate to the technical field of data processing, and specifically, to a data processing method, a data processing device, a computer-readable storage medium, and an electronic device. Background technique [0002] In the Internet age, every behavior of users on the Internet can be captured. The digitization of these behaviors makes online marketing measurable. Driven by big data, precision marketing is playing an increasingly important role. If brand owners want to carry out targeted user marketing, the first job is to analyze users to understand their own users, classify brand users, and then establish a full-chain user-reach marketing plan, and currently make accurate recommendations The program focuses on the preferences and wishes of the user's purchase behavior itself. [0003] But for users, the possible contribution to the formation of the final purchase behavior is not only the final purchase itself; for b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02G06Q30/06
CPCG06Q30/0201G06Q30/0631
Inventor 谭玲斌
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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