Information pushing optimization method and device, storage medium and terminal

A technology of information push and optimization method, applied in the Internet field, can solve the problems of reducing the efficiency of information push, unable to meet the needs of users' information push, etc., to achieve the effect of improving the efficiency of information push, meeting the push needs, and improving the accuracy

Active Publication Date: 2020-07-28
ZHEJIANG KOUBEI NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] In view of this, the present invention provides an information push optimization method, device, storage medium, and terminal. Timely information push requirements reduce the efficiency of information push

Method used

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  • Information pushing optimization method and device, storage medium and terminal
  • Information pushing optimization method and device, storage medium and terminal
  • Information pushing optimization method and device, storage medium and terminal

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Embodiment Construction

[0046] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0047] An embodiment of the present invention provides an optimization method for information push, such as figure 1 As shown, the method includes:

[0048] 101. Collect user's comment information on the business target, comment time, and distance information.

[0049] Wherein, the business targets include online commodities and online stores in the fields of catering, entertainment (film and television), insurance, shopping, etc....

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Abstract

The invention discloses an information pushing optimization method and device, a storage medium and a terminal, relates to the technical field of the Internet, and mainly aims at solving the problemsthat only behavior information browsed in an application program or a store website is utilized at present, the information pushing requirement of a user during offline business cannot be met, and theinformation pushing efficiency is reduced. The method comprises: collecting comment information, comment time and distance information of a user for a service target; performing similarity calculation by combining the comment information, the comment time and the distance information, and classifying the users according to a calculation result; and pushing the matched information to the classified users. The method is mainly used for optimizing information pushing.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to an information push optimization method and device, a storage medium, and a terminal. Background technique [0002] Pushing information has become a common means of promotion targeted at users by major applications and portals. At present, most of the existing information push is based on the user's browsing behavior information in the application program or the portal website as the analysis characteristics of the push information. Through these analysis characteristics, similar user classifications are calculated, and by pushing Corresponding types of information can be used to push information. However, for users who only use behavioral information browsed in apps or store websites, the accuracy of dividing similar users is low, which cannot meet the information push needs of users when conducting offline business. The efficiency of information push is reduced. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06K9/62H04L29/08
CPCG06F16/9535H04L67/55G06F18/22G06F18/24Y02D10/00
Inventor 方思维
Owner ZHEJIANG KOUBEI NETWORK TECH CO LTD
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