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Advertisement user preference analysis method and device

An analysis method and technology of an analysis device, applied in the field of big data analysis, can solve the problems of increasing data processing pressure and poor accuracy of user preference analysis results, and achieve the effect of reducing data processing pressure and improving accuracy

Pending Publication Date: 2020-08-25
北京龙云科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, because the obtained Internet log data contains a large amount of invalid data, it not only increases the pressure of data processing in the process of user preference analysis, but also easily leads to poor accuracy of user preference analysis results.

Method used

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  • Advertisement user preference analysis method and device
  • Advertisement user preference analysis method and device
  • Advertisement user preference analysis method and device

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Embodiment Construction

[0036] The technical solution in the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the present invention. Obviously, the described embodiments are only some embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0037] It should be noted that the numbering of the steps in the text is only for the convenience of explanation of the specific embodiments, and does not serve as a function of limiting the execution order of the steps. The method provided in this embodiment may be executed by a relevant server, and the description below takes the server as an execution subject as an example.

[0038] see Figure 1-3 .

[0039] Such as Figure 1-2 As shown, the first embodiment provides an advertisement us...

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Abstract

The invention discloses an advertisement user preference analysis method and device. The method comprises the steps: carrying out feature extraction on advertisement interaction data, obtained througha DMP data management system, of a to-be-analyzed user, and obtaining attribute features of the to-be-analyzed user; and matching the attribute features with labels in a pre-constructed multi-dimensional label library to obtain corresponding multi-dimensional labels so as to determine the multi-dimensional labels as preferences of the to-be-analyzed user. The advertisement interaction data of theto-be-analyzed user can be acquired through the DMP data management system of the enterprise, and acquisition of a large amount of invalid data is avoided, so that the data processing pressure in theuser preference analysis process is reduced, and the accuracy of the user preference analysis result is improved.

Description

technical field [0001] The present invention relates to the technical field of big data analysis, in particular to an advertising user preference analysis method and device. Background technique [0002] With the development of Internet technology, Internet advertising has become an important marketing method for the promotion of enterprise products and services. In the face of increasingly fierce business competition, enterprises need to push advertisements to specific users according to user preferences to maximize the promotion of products and services. Therefore, many companies are committed to researching how to deeply analyze potential user preferences based on a large amount of data, so as to adjust advertising push strategies according to user preferences, so as to accurately push advertisements to specific users and improve the market competitiveness of enterprises. [0003] At present, the existing advertising user preference analysis methods usually directly anal...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/9536G06Q30/02
CPCG06F16/9535G06F16/9536G06Q30/0255
Inventor 朴志鹏
Owner 北京龙云科技股份有限公司