Digital middle-platform system, construction method and application method

Abstract

The invention relates to the field of digital marketing, in particular to a digital middle-platform system, a construction method and an application method, and the middle-platform system comprises aglobal member module, a full-contact marketing module, a full-channel transaction module, a full-link service module, a business middle-platform module, a data middle-platform module and a technical platform module. A full-link digital marketing function can be realized through the global member module, the full-contact marketing module, the full-channel transaction module and the full-link service module; and the business middle-platform module and the data middle-platform module provide support for realization of the full-link digital marketing function. And the technical platform module provides construction support and management for each module of the digital middle-platform system. The digital middle-platform system adopts a core design concept of agility, decoupling sharing and highreusability based on a large middle-platform and a small front end, realizes a full-link digital marketing business closed loop, leads enterprise digital innovation, and is high in integrity and goodin planarity.

Description

technical field [0001] The present invention relates to the field of digital marketing, in particular to a digital middle platform system, construction method and application method. Background technique [0002] In the past 20 years, with the rapid development of PC Internet and mobile Internet, many companies have developed at a high speed and carried out large-scale business expansion by taking advantage of the dividends of the consumer Internet. The problem that arises is that a large number of systems and technologies have been repeatedly built and resources are wasted within the company. [0003] Existing businesses are isolated from each other, without data, technology, and personnel sharing and collaboration. It seems that there is an overall business and IT plan, but in fact it is an alliance of many small organizations, which cannot form synergy and combination effects. There are many chimneys and separate for war. When an enterprise develops a new business, it w...

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Problems solved by technology

[0008] In view of the above-mentioned deficiencies in the prior art, the purpose of the present invention is to provide a digital middle station system, construction method and application method to solve the problem of poor integrity, poor planning, slow start-up speed of new services and reusable resources of the existing middle station system. Problems such as using too low

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