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Marketing analysis method, system and storage medium

An analysis method and analysis model technology, applied in the field of data analysis

Pending Publication Date: 2020-12-29
STORE DISPLAY SHENZHEN LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

There are great deviations and uncertainties in the passenger flow data and tourist portraits collected in this way

Method used

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  • Marketing analysis method, system and storage medium
  • Marketing analysis method, system and storage medium
  • Marketing analysis method, system and storage medium

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Embodiment Construction

[0032] The idea, specific structure and technical effects of the present invention will be clearly and completely described below in conjunction with the embodiments and accompanying drawings, so as to fully understand the purpose, scheme and effect of the present invention.

[0033] It should be noted that, unless otherwise specified, when a feature is called "fixed" or "connected" to another feature, it can be directly fixed and connected to another feature, or indirectly fixed and connected to another feature. on a feature. As used herein, the singular forms "a", "the" and "the" are also intended to include the plural unless the context clearly dictates otherwise. Also, unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art. The terms used in the specification herein are for describing specific embodiments only, and are not intended to limit the present invention. As used he...

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Abstract

The invention relates to a marketing analysis methd, a system and a medium. The method comprises the following steps: acquiring an image and a motion trail of a customer; extracting a first feature and a second feature based on the image of the customer, wherein the first feature is based on image areas of the face and the body shape of the customer, and the second feature is based on image areasof carried articles carried by the customer; extracting a third feature based on the motion trail of the customer, wherein the motion trail comprises stay duration or passing times before each displayed commodity; and inputting the first feature, the second feature and the third feature into a marketing analysis model to generate a marketing recommendation scheme including recommended commodities.By means of image analysis and marketing analysis, customer portraits can be accurately analyzed, and auxiliary decisions are provided for passenger flow management, customer portrait analysis and the like.

Description

technical field [0001] The present invention relates to data analysis technology, in particular to a marketing analysis method, system and storage medium. Background technique [0002] With the continuous progress of society and the rapid development of social economy, people's living standards have been greatly improved. At this stage, people are not only pursuing food and clothing, but also increasingly pursuing the quality of life. The traditional product marketing data analysis system mainly releases market research questionnaires to members through the network platform to obtain more accurate consumer feedback information. Through market feedback information, it can understand the real reaction of products in the market, and at the same time, it can also be used for launching new products. Provide data support. There are great deviations and uncertainties in the passenger flow data and tourist portraits collected in this way. [0003] China has become the global mobi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9535G06F16/9537G06K9/00
CPCG06Q30/0271G06Q30/0261G06F16/9535G06F16/9537G06V40/70
Inventor 陈茅许省
Owner STORE DISPLAY SHENZHEN LTD