Data processing method, device, equipment and medium

A data processing and data technology, applied in the computer field, can solve problems such as errors, deviation from refined marketing strategies, and partial generalization of existing customer group data.

Active Publication Date: 2021-01-26
杭州米雅信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In order to solve the problems in the existing technology, because the existing consumer portrait analysis is only for marking structured data, and the basic data source is mainly based on the existing customer group data obtained from the user's purchase behavior, resulting in the inability to effectively discover

Method used

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  • Data processing method, device, equipment and medium
  • Data processing method, device, equipment and medium
  • Data processing method, device, equipment and medium

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Embodiment Construction

[0026] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in further detail below in conjunction with specific embodiments and with reference to the accompanying drawings.

[0027] Hereinafter, embodiments of the present invention will be described with reference to the drawings. It should be understood, however, that these descriptions are exemplary only and are not intended to limit the scope of the present invention. In the following detailed description, for purposes of explanation, numerous specific details are set forth in order to provide a thorough understanding of the embodiments of the invention. It may be evident, however, that one or more embodiments may be practiced without these specific details. Also, in the following description, descriptions of well-known structures and techniques are omitted to avoid unnecessarily obscuring the concept of the present invention.

[0028] Th...

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Abstract

The invention discloses a data processing method, a data processing device, electronic equipment and a computer readable storage medium. The data processing method comprises steps of obtaining numeralized customer group data corresponding to original customer group data; marking the numeralized customer group data based on preset label rules to obtain label customer group data, the preset label rules including a preset static label rule, a real-time rule label rule and a dynamic fuzzy label rule; and carrying out portrait processing on the label customer group data, and determining target customer group data to be applied to fine marketing. Through the preset label rule with the preset static label rule, the real-time rule label rule and the dynamic fuzzy label rule at the same time, marking of multiple types of data in a business system can be achieved, and therefore potential customer group data can be accurately obtained, and a more accurate refined marketing strategy can be promoted; in addition, the original data is processed through multi-channel aggregation, so data source is greatly expanded.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a data processing method, a data processing device, electronic equipment and a computer-readable storage medium. Background technique [0002] Business Intelligence (BI for short), also known as business intelligence or business intelligence, refers to the use of modern data warehouse technology, online analysis and processing technology, data mining and data display technology for data analysis to realize business value. While carrying out marketing business, the seller will obtain a large amount of consumer consumption data or other relevant data. Statistical results in the prior art show that the amount of information data in global enterprises doubles on average every 1.5 years, and the utilized data only accounts for 7% of the total information data. With the help of business intelligence solutions, enterprise-level users can capture data, analyze data, and commun...

Claims

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Application Information

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IPC IPC(8): G06F16/2455G06F16/2458G06F16/215
CPCG06F16/24564G06F16/2468G06F16/2474G06F16/215Y02D10/00
Inventor 张明磊
Owner 杭州米雅信息科技有限公司
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