Delivery method, delivery device, server and storage medium

A delivery method and server technology, applied in the field of advertising, can solve the problems of low model prediction accuracy and inability to guarantee the quality of advertisement delivery, and achieve the effect of improving quality and reducing deviation

Pending Publication Date: 2021-02-09
SHENZHEN HEYTAP TECHNOLOGY CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the big data model is trained based on historical data, which can easily lead to low prediction accuracy and cannot guarantee the quality of advertising

Method used

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  • Delivery method, delivery device, server and storage medium
  • Delivery method, delivery device, server and storage medium
  • Delivery method, delivery device, server and storage medium

Examples

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Embodiment Construction

[0029] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0030] see figure 1 , the embodiment of the present application provides a method for placing an advertisement, the method for placing an advertisement includes:

[0031] S10: Obtain the expansion consumption data of the advertisement;

[0032] S20: Real-time calculation of the expansion rate of advertising based on the expansion consumption data;

[0033] S30: Adjust the target expansion multiple of the advertisement according to the expansion rate of return;

[0034] S40: Update the threshold of the advertising prediction model accordi...

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Abstract

The embodiment of the invention discloses an advertisement putting method. The advertisement putting method comprises the steps of obtaining expansion consumption data of an advertisement; calculatingthe expansion investment return rate of the advertisement in real time based on the expansion consumption data; adjusting a target expansion multiple of the advertisement according to the expansion investment return rate; and updating the threshold of an advertisement prediction model according to the deviation between the target expansion multiple and the actual expansion multiple of the advertisement. Thus, real-time advertisement expansion is carried out based on data closed-loop control of real-time feedback, and the advertisement putting quality is improved.

Description

technical field [0001] The present invention relates to the technical field of advertising, in particular to a delivery method, delivery device, server and storage medium. Background technique [0002] In the process of advertising, advertisers set up advertising plans on the media marketing platform, upload advertising materials, and delineate and reach target high-value groups through user portrait tags provided by their own or media platforms or third parties. [0003] In related technologies, the media platform places advertisements based on the collected data and based on the big data model, so as to accurately reach the users with the advertisements. However, the big data model is trained based on historical data, which can easily lead to low prediction accuracy and cannot guarantee the quality of advertisement delivery. Contents of the invention [0004] Embodiments of the present application provide a delivery method, a delivery device, a server, and a storage med...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0247G06Q30/0271G06Q30/0273
Inventor 刘翔
Owner SHENZHEN HEYTAP TECHNOLOGY CO LTD
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