User behavior analysis method and device for live broadcast interaction and computer equipment
A behavior analysis and behavior technology, applied in computing, special data processing applications, instruments, etc., can solve problems such as the inability to ensure the integrity of user behavior analysis, the inability to match the actual user situation, and the inability to analyze user behavior.
Inactive Publication Date: 2021-04-16
杜春滨
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[0003] At present, the technology for analyzing user behavior is to analyze user behavior only through the browsing data of the live broadcast platform, which cannot conduct multi-faceted analysis of user behavior, and thus cannot ensure the integrity of user behavior analysis and cannot match with actual users. Happening
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[0074] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with this application. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present application as recited in the appended claims.
[0075] Please refer to figure 1 , provides a schematic flowchart of a user behavior analysis method for live broadcast interaction, and specifically executes the content described in the following steps S11 to S15 when implementing the above method.
[0076] Step S11, determining target user behavior information.
[0077] In this embodiment, the target user behavior information is rela...
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The invention discloses a live broadcast interaction user behavior analysis method and device and computer equipment. According to the method, a plurality of behavior information conditions are trained to obtain a preset user behavior analysis model, and a target user behavior monitoring strategy is subjected to user behavior monitoring of a plurality of user interest types, so that the user behavior can be monitored through the plurality of behavior information conditions; the problem of incomplete monitoring caused by monitoring the user behavior by adopting a single behavior information condition is avoided, so that the problem that the obtained user behavior monitoring result is inaccurate is improved or solved, and the accuracy of the user behavior monitoring result is improved. Based on this, user behavior global analysis is carried out on the target user behavior information according to the user behavior monitoring result, multi-aspect analysis can be carried out on the user behavior, the integrity of user behavior analysis is ensured, and it is ensured that the user behavior analysis can be highly matched with the actual user situation.
Description
technical field [0001] The present disclosure relates to the technical field of live interaction and user behavior analysis, and in particular to a user behavior analysis method, device and computer equipment for live interaction. Background technique [0002] With the development of the information network, the popularity of webcasting is getting higher and higher, and more and more users of different age groups can experience the excitement of live broadcasting. For live video, it is necessary to analyze user behavior before pushing live video. [0003] At present, the technology for analyzing user behavior is to analyze user behavior only through the browsing data of the live broadcast platform, so that it is impossible to analyze user behavior in many aspects, and thus cannot ensure the integrity of user behavior analysis and cannot match with actual users. Condition. Contents of the invention [0004] In order to improve the technical problems existing in related te...
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Inventor 杜春滨田聪普天平
Owner 杜春滨