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User data processing intelligent system

An intelligent system and user data technology, applied in the field of data processing, can solve the problems that managers cannot grasp dynamic data in real time, low efficiency, and cannot stop pushing inferior marketing products in time

Inactive Publication Date: 2021-06-29
上海群之脉信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002]Marketing in modern society, due to the diversification of data in the information age, the marketing method based on human management is limited. For example, equipment resources cannot be used reasonably, and managers cannot Real-time grasp of various dynamic data, etc.
Moreover, although the existing marketing system can collect user information, it lacks the analysis and segmentation of user groups; lacks automated marketing tools and low work efficiency; lacks management, tracking and evaluation of event planning; lacks users and employees Effective information interaction and management of the three parties
[0003] In addition, the traditional marketing system acquires data in a single way, the depth of data analysis is not enough, and the display of analysis results is not detailed
Moreover, transaction information, user information, orders, etc. are all entered manually. The manual input method cannot cover various channels of marketing information, marketing performance, and cannot count the customer situation of the store, the usage of the product by the customer, etc., thus Lead to lack of information, affecting marketing methods and market promotion
In addition, manual input consumes a lot of manpower and time, is time-consuming, laborious, inefficient, and cannot accurately collect and process various information and give timely feedback
[0004]Furthermore, the traditional marketing system only monitors and counts the marketing data of products, and the evaluation and processing methods are simplified, making it difficult to understand the preferences and tendencies of users. Combination of products and sales
Often an order is associated with only one product, and there is no way to know whether the customer's preferences and product settings are reasonable. For example, timely and accurate push services to customers cannot be realized, resulting in restrictions on large-scale marketing activities and business expansion.
In the current marketing system, there is no marketing method aimed at the interactive behavior of users, employees, and managers.
[0005]Moreover, the traditional marketing system cannot stop pushing inferior marketing products in time, and the recommendation is too frequent, which leads to the resistance of users and affects their use; Actual demand suspends receiving marketing product push

Method used

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  • User data processing intelligent system
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Embodiment Construction

[0030] In order to make the content of the present invention clearer and easier to understand, the content of the present invention will be further described below in conjunction with specific embodiments. Of course, the present invention is not limited to this specific embodiment, and general replacements known to those skilled in the art are also covered within the protection scope of the present invention.

[0031] The content of the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments. It should be noted that the drawings are expressed with imprecise scales, which are not used to limit the protection scope of the present invention.

[0032] see figure 1 with 2 , a user data processing intelligent system in this embodiment, comprising:

[0033] The visitor data acquisition unit is used to acquire the visitor data entering the electronic mall and send it to the data generation detection unit; specifical...

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Abstract

The invention provides a user data processing intelligent system. The user data processing intelligent system comprises: a visitor data acquisition unit used for acquiring data of visitors entering an electronic shopping mall; a payment data acquisition unit used for acquiring payment data of the electronic shopping mall; a data generation detection unit which finds a data generation date according to the visitor data and the payment data; a data time interval detection unit which detects and intercepts a time interval in which data is to be displayed from a data generation date; a data extraction unit used for extracting all visitor data and payment data from the data generation detection unit in a to-be-displayed time interval; a store information identification unit used for identifying store information according to the data sent by the data extraction unit and marking the data of the same store to the same store; and a data processing unit used for setting a to-be-displayed time unit, analyzing and processing all the visitor data and payment data according to the time unit, and obtaining arrangement data of the visitor data and the payment data in the to-be-displayed time interval according to the set time unit.

Description

technical field [0001] The invention relates to the technical field of data processing, in particular to an intelligent user data processing system. Background technique [0002] In the marketing of modern society, due to the diversification of data in the information age, the marketing method based on human management is limited. For example, equipment resources cannot be used reasonably, and managers cannot grasp various dynamic data in real time. Moreover, although the existing marketing system can collect user information, it lacks analysis and segmentation of user groups; it lacks automated marketing tools, and the work efficiency is low; it lacks management, tracking and evaluation of event planning; it lacks users and employees. , The effective information interaction and management of the three parties of the manager. [0003] In addition, the traditional marketing system acquires data in a single way, the depth of data analysis is not enough, and the display of ana...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q10/06
CPCG06Q10/06393G06Q30/0201G06Q30/0207
Inventor 车传利董强栾铭泽
Owner 上海群之脉信息科技有限公司