Enterprise cross-channel integration management system

A management system and channel technology, which is applied in the field of enterprise cross-channel integrated management system, can solve problems such as channel conflicts and late start of research, and achieve the effect of reducing conflicts and improving utilization efficiency

Pending Publication Date: 2021-08-10
SHANGHAI INST OF TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

At the beginning, different channels within the enterprise may have different pricing and promotions, so there will be an antagonistic relationship between different channels, and competition for resources will easily lead to conflicts between channels. However, my country's response to channel c

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  • Enterprise cross-channel integration management system

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Embodiment Construction

[0021] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0022] Such as figure 1 As shown, the present invention provides a management system for enterprise cross-channel integration, including:

[0023] The information collection module is used to detect, collect and record the product information sold by various marketing channels within the enterprise;

[0024] The business collaboration module is used to collect and record the business interaction information of each marketing channel of the enterprise;

[0025] The matching evaluation module is used to match the same product information sold by different marketing channels of the enterprise and the business information interaction of different marketing channels of the enterprise, evaluate whether the product information between d...

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Abstract

The invention provides an enterprise cross-channel integration management system, and the system mainly comprises an information collection module, a business cooperation module, a matching evaluation module, an excitation module, an integration module, an anti-leakage module, and a cloud server. According to the invention, the problem of how to check commodity sales information and collaborate business for each marketing channel at the initial stage of enterprise multi-channel retail in the prior art is solved, and the will of cooperation of each marketing channel is further enhanced through incentive measures.

Description

technical field [0001] The invention relates to a management system for enterprise cross-channel integration. Background technique [0002] With the acceleration of technological progress and the continuous development of digital trends, enterprises can interact with customers through various channels such as the Internet, mobile phones, tablet computers, social media, and physical stores, and the field of e-commerce has developed rapidly. However, the multi-channel development of an enterprise is a double-edged sword. While bringing about sales growth and customer satisfaction, it also brings about the reality of conflicts among various channels within the enterprise. At the beginning, different channels within the enterprise may have different pricing and promotions, so there will be an antagonistic relationship between different channels, and competition for resources will easily lead to conflicts between channels. However, my country's response to channel conflicts withi...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q10/10G06Q10/06G06F16/9035
CPCG06Q10/103G06Q10/06313G06Q30/0208G06Q30/0201G06F16/9035
Inventor 董维维陆清妍
Owner SHANGHAI INST OF TECH
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