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User gender identification method and device and electronic equipment

A gender recognition and user technology, applied in character and pattern recognition, electronic digital data processing, special data processing applications, etc., can solve the problems of high dependence, wrong filling, unwillingness to fill in basic personal information, etc., to reduce dependence , the effect of improving the accuracy

Pending Publication Date: 2021-08-17
BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in most cases at present, electronic devices provide users with a detailed page of personal basic information, and the user fills in their gender to obtain the user's gender. This method is highly dependent on the user, and many users often do not Willing to fill in personal basic information or wrongly fill in personal basic information, resulting in electronic devices being unable to obtain or accurately obtain the gender data of all users. A new method is urgently needed to obtain user gender

Method used

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  • User gender identification method and device and electronic equipment
  • User gender identification method and device and electronic equipment
  • User gender identification method and device and electronic equipment

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Experimental program
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Embodiment

[0057]The embodiment of the present application provides a user gender identification method, which can be applied to platforms such as browsers and e-commerce platforms that need to use user gender information, and perform user gender identification based on advertisement browsing behavior or product browsing behavior on the e-commerce platform. Please refer to figure 1 , the user gender identification method includes:

[0058] S10. Obtain historical browsing behavior data of the user within a preset time period;

[0059] S12. Obtain the category of the webpage corresponding to each piece of historical browsing behavior data, wherein the category includes a female category and a male category;

[0060] S14. Based on the historical browsing behavior data and the categories, obtain the user's first number of views and first clicks on web pages belonging to the female category, and the user's second number of views and second clicks on web pages belonging to the male category. ...

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Abstract

The invention discloses a user gender identification method and apparatus, and an electronic device. The method comprises the steps of obtaining historical browsing behavior data of a user in a preset time period; obtaining a category to which a webpage corresponding to each piece of historical browsing behavior data belongs, wherein the category comprises a female category and a male category; based on the historical browsing behavior data and the category, obtaining a first browsing frequency and a first clicking frequency of the user on the webpage belonging to the female category, and a second browsing frequency and a second clicking frequency of the user on the webpage belonging to the male category; and based on the first browsing frequency, the first click frequency, the second browsing frequency and the second click frequency, carrying out user gender recognition through a pre-trained classification model, obtaining a user gender recognition result. Intellectualization of user gender recognition is achieved, and the accuracy of user gender recognition is improved.

Description

technical field [0001] The invention relates to the technical field of software, in particular to a user gender identification method, device and electronic equipment. Background technique [0002] On the one hand, user gender, as one of the user characteristics in advertising CTR (Click-Through-Rate, click-through rate) estimation, plays a very important role in improving the accuracy of advertising CTR estimation, especially for e-commerce Advertising CTR estimation of the platform and information flow; on the other hand, user gender is also an indispensable item for building a user portrait system. [0003] However, in most cases at present, electronic devices provide users with a detailed page of personal basic information, and the user fills in their gender to obtain the user's gender. This method is highly dependent on the user, and many users often do not Willing to fill in personal basic information or wrongly fill in personal basic information, resulting in electro...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06K9/62G06F16/906
CPCG06F16/9535G06F16/906G06F18/24
Inventor 唐靖
Owner BEIJING SOGOU TECHNOLOGY DEVELOPMENT CO LTD
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