Unlock instant, AI-driven research and patent intelligence for your innovation.

Marketing customer data management method and system

A technology of customer data and management methods, which is applied in the field of network communication, can solve problems such as inability to synchronize quickly, and achieve the effect of detailed information

Pending Publication Date: 2021-08-31
北京百易数字技术有限公司
View PDF0 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] Each of these tools generates new, isolated, one-sided customer data, but cannot be synchronized quickly, and even the teams doubt whether the other party's data is correct

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Marketing customer data management method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0023] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0024] 1) Three characteristic data sources of this platform - data pool - application scenarios (with photos)

[0025] 2) Traditional CRM or membership systems are used to interact with customers, and only build customer portraits based on a small amount of historical data. CRM manages the most real-name customers who have purchased, but it is difficult to identify and gain insight into the behavior of anonymous customers. At the same time, the design purpose of traditional CRM is not to absorb a large amount of data from various data sources, because it is generally relatively closed, and the cost of obtaining data from external systems is relatively high. But th...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention provides a marketing customer data management method and system. The method comprises the following steps: acquiring various transaction information from ERP, CRM and e-commerce systems; obtaining multiple types of behavior data by multiple different information platforms; uniformly storing the transaction information and the behavior data in a data pool; and based on the transaction information and the behavior data in the data pool, constructing an accurate file of the user. According to the marketing customer data management method and system provided by the invention, rapid unification of information collected by multiple channels can be realized.

Description

technical field [0001] The invention relates to the technical field of network communication, in particular to a marketing customer data management method and system. Background technique [0002] Everyone wants to start with the basics and understand who the customer is. This may seem simple, but the proliferation of channels through which customers interact with businesses has made this simple goal extremely complex. Each business unit relies on different aspects of customer data, and they all have their own use cases. [0003] ◆The sales department relies on CRM (customer relationship management platform) [0004] ◆The after-sales department mainly depends on the customer service system [0005] ◆The marketing department cares about the WeChat platform [0006] ◆The data analysis team uses various data analysis tools [0007] Each of these tools generates new, isolated, and one-sided customer data, but cannot be synchronized quickly, and even teams doubt whether the ...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
IPC IPC(8): G06Q30/02G06F16/25
CPCG06Q30/0201G06Q30/0224G06F16/252
Inventor 郑信武
Owner 北京百易数字技术有限公司