Intelligent analysis and management system of video advertisement delivery effect based on big data analysis
A technology of video advertisement and management system, which is applied in the field of intelligent analysis and management system of video advertisement delivery effect, which can solve the problems of low accuracy of analysis results, single analysis index, neglect of viewing process analysis, etc., to expand analysis index and improve accuracy , the effect of reference value
Active Publication Date: 2021-10-29
深圳小蝉文化传媒股份有限公司
View PDF11 Cites 0 Cited by
- Summary
- Abstract
- Description
- Claims
- Application Information
AI Technical Summary
Problems solved by technology
[0003] However, the current method of analyzing the effect of video advertisements on short video platforms is to directly analyze the dissemination volume of video advertisements on short video platforms. The user’s specific viewing process analysis of video advertisements, such as viewing interest, comments, etc., which can directly reflect the viewer’s viewing experience of video advertisements. It is also an important basis for evaluating the effectiveness of video advertising
It can be seen that the current method for analyzing the effect of video advertisement delivery has the defect that the analysis index is too single, which leads to the low accuracy of the analysis results of the delivery effect, and it is difficult to reflect the comprehensive delivery effect of video advertisements on the short video platform.
Method used
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View moreImage
Smart Image Click on the blue labels to locate them in the text.
Smart ImageViewing Examples
Examples
Experimental program
Comparison scheme
Effect test
Embodiment Construction
[0038] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0039] refer to figure 1 As shown, an intelligent analysis and management system for video advertisement delivery effect based on big data analysis includes a video advertisement delivery statistics module, a video advertisement delivery effect parameter acquisition module, a delivery effect evaluation module, a management database, a management server and a background display terminal, wherein The video advertisement placement statistics module is connected w...
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More PUM
Login to View More Abstract
The invention belongs to the technical field of video advertisement placement, and specifically discloses a video advertisement placement effect intelligent analysis management system based on big data analysis, including a video advertisement placement statistics module, a video advertisement placement effect parameter acquisition module, a placement effect evaluation module, and a management database , management server and background display terminal, by analyzing the communication effect, viewing interest effect and comment effect of each video advertisement placed on the short video platform, in order to count the comprehensive delivery effect coefficient corresponding to each video advertisement, realize the video The all-round analysis of the effect of advertising on the short video platform expands the analysis indicators of the effect of advertising, which fully makes up for the current analysis of the shortcomings of the single analysis index of the effect of video advertising on the short video platform, and improves the corresponding effect of video advertising. The accuracy of the analysis results provides a reliable reference for advertising owners to spend on later advertising budgets.
Description
technical field [0001] The invention belongs to the technical field of video advertisement placement, and in particular relates to an intelligent analysis and management system for video advertisement placement effects based on big data analysis. Background technique [0002] In recent years, with the optimization of the network environment and the popularization of mobile smart devices, short videos have developed rapidly as a new form of content delivery, and have gradually become the most popular self-media due to their creativity and fun. In this case, many short video platforms have been born. With the increasing number of users on the short video platform, it has attracted a large number of advertising owners to place video ads on the short video platform. It is very necessary to analyze the delivery effect of video ads. [0003] However, the current method of analyzing the effect of video advertisements on short video platforms is to directly analyze the disseminati...
Claims
the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More Application Information
Patent Timeline
Login to View More Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F40/289G06F40/30
CPCG06Q30/0243G06Q30/0251G06F40/289G06F40/30
Inventor 杨燕欧阳春琳
Owner 深圳小蝉文化传媒股份有限公司