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Method and device for determining offline attention

A technology for determining methods and attention, applied in the field of computer vision, can solve problems such as not raised, and achieve the effect of improving accuracy

Active Publication Date: 2021-10-15
树蛙信息科技(南京)有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For the automatic evaluation of the attention of offline stores, advertising screens or advertising walls, no effective solution has been proposed yet

Method used

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  • Method and device for determining offline attention
  • Method and device for determining offline attention
  • Method and device for determining offline attention

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Embodiment Construction

[0076] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Apparently, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0077] It should be noted that the terms "include" and "have" and any variations thereof in the embodiments of the present invention and the drawings are intended to cover non-exclusive inclusion. For example, a process, method, system, product or device comprising a series of steps or units is not limited to the listed steps or units, but optionally also includes steps or units that are not listed, or optionally further includes For other steps or units inhe...

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Abstract

The embodiment of the invention discloses a method and device for determining offline attention, relates to the field of computer vision, and can solve the problem that the attention of a physical store cannot be automatically evaluated in the prior art. The method mainly comprises the following steps: recognizing a pedestrian posture in a pedestrian image, and tracking a walking track of a pedestrian; determining the advancing direction of the pedestrian relative to the physical store according to the advancing track; recognizing pedestrians according to a preset pedestrian recognition technology, and determining the number of pedestrians in the advancing direction; according to the advancing direction, the number of the pedestrians in the advancing direction and the corresponding video frame sequence values of the pedestrians in the advancing direction, determining the attention degree of the pedestrians on the physical store in the physical store; and / or, according to the advancing direction, the number of the pedestrians in the advancing direction and the postures of the pedestrians, determining the attention of the pedestrians to the physical store outside the physical store. The embodiment of the invention can be applied to attention assessment scenes of physical stores such as physical stores, physical advertisement screens / walls and the like.

Description

technical field [0001] The present invention relates to the field of computer vision, in particular to a method and device for determining offline attention. Background technique [0002] In order to determine whether the stores and advertisements (including advertising screens or advertising walls) opened by merchants are popular, so that merchants can adjust their business strategies, it is often necessary to evaluate consumers' attention to stores or advertisements. However, at present, the evaluation of store or advertisement attention is mainly focused on online, and is evaluated through the number of online clicks and favorites. For the automatic evaluation of the attention of offline stores, advertising screens or advertising walls, no effective solution has yet been proposed. Contents of the invention [0003] The present invention provides a method and device for determining the degree of attention offline, so as to realize the automatic determination of the degr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00G06T7/246
CPCG06Q30/0242G06Q30/0245G06T7/246
Inventor 王言伟刘晨哲鄂小松张恒王锋蒋宏斌
Owner 树蛙信息科技(南京)有限公司
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