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Marketing disposal rule engine method based on calculation engine

A computing engine and rule technology, applied in the field of rule engine, can solve problems such as the inability to meet the requirements of rule calculation, the inability of traditional application architecture to meet the requirements of massive data operation, and the inability to provide flexible rule control.

Pending Publication Date: 2021-11-12
神州数码融信软件有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] It cannot meet the requirements of rule calculation under massive data, and the traditional application architecture cannot meet the requirements of massive data calculation
The processing method of dynamic SQL based on database stored procedure cannot satisfy
Does not provide enough flexible rule control

Method used

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  • Marketing disposal rule engine method based on calculation engine
  • Marketing disposal rule engine method based on calculation engine
  • Marketing disposal rule engine method based on calculation engine

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Embodiment Construction

[0045] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0046] The terms "comprising" and "having" and any variations thereof in the description, embodiments, claims and drawings of the present invention are intended to cover non-exclusive inclusion, for example, including a series of steps or units.

[0047] The technical solutions of the present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments.

[0048] like figure 1 As...

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Abstract

The invention provides a marketing disposal rule engine method based on a calculation engine, and the engine method comprises the steps of building a metadata management model which is used for unifying the standard of data; establishing a marketing rule according to the metadata management model and a rule engine; adopting a distributed scheduling algorithm, carrying out segmented control according to marketing tasks corresponding to the marketing rules, and carrying out grouping control according to available resources of a calculation engine; performing data calculation engine batch processing by adopting an open source technical framework calculation engine; processing the business data marketing rule by adopting continuous rule processing operation to obtain a business data processing result; and notifying a business system to carry out marketing service according to the business data processing result. The expansion of the rule data does not need to modify a data entity structure in a source code, and automatic data identification and automatic data extraction can be realized by expanding metadata management.

Description

technical field [0001] The invention relates to the field of rule engines, in particular to a calculation engine-based marketing processing rule engine method. Background technique [0002] Traditional banks lack scenario-based services in the marketing process, cannot find accurate customer groups, and lack powerful marketing tools and methods. However, traditional marketing systems have been developed and used by banks for many years, and they also have a lot of business accumulation. No matter what stage the marketing system is in, its core process must revolve around the three stages of finding customers, marketing customers, and analyzing effects. The processing rule engine in the marketing system is a processing method for finding customers. [0003] The basic function of the marketing disposal rule engine is the process of traversing a large amount of business data, according to the marketing rule settings, calculating and inferring customers who need marketing, and ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/2453G06F16/2455G06F16/215G06F16/28G06F9/48G06F9/50G06N5/00G06Q30/02
CPCG06F16/24532G06F16/24564G06F16/24568G06F16/215G06F16/284G06F9/4881G06F9/5038G06F9/5072G06Q30/0207G06Q30/0225G06F2209/484G06F2209/5018G06F2209/5021G06N5/01
Inventor 温涛
Owner 神州数码融信软件有限公司
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