Marketing disposal rule engine method based on calculation engine

A computing engine and rule technology, applied in the field of rule engine, can solve problems such as the inability to meet the requirements of rule calculation, the inability of traditional application architecture to meet the requirements of massive data operation, and the inability to provide flexible rule control.
CN113641705APending Publication Date: 2021-11-12神州数码融信软件有限公司
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
神州数码融信软件有限公司
Publication Date
2021-11-12

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Abstract

The invention provides a marketing disposal rule engine method based on a calculation engine, and the engine method comprises the steps of building a metadata management model which is used for unifying the standard of data; establishing a marketing rule according to the metadata management model and a rule engine; adopting a distributed scheduling algorithm, carrying out segmented control according to marketing tasks corresponding to the marketing rules, and carrying out grouping control according to available resources of a calculation engine; performing data calculation engine batch processing by adopting an open source technical framework calculation engine; processing the business data marketing rule by adopting continuous rule processing operation to obtain a business data processing result; and notifying a business system to carry out marketing service according to the business data processing result. The expansion of the rule data does not need to modify a data entity structure in a source code, and automatic data identification and automatic data extraction can be realized by expanding metadata management.
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Description

technical field

[0001] The invention relates to the field of rule engines, in particular to a calculation engine-based marketing processing rule engine method. Background technique

[0002] Traditional banks lack scenario-based services in the marketing process, cannot find accurate customer groups, and lack powerful marketing tools and methods. However, traditional marketing systems have been developed and used by banks for many years, and they also have a lot of business accumulation. No matter what stage the marketing system is in, its core process must revolve around the three stages of finding customers, marketing customers, and analyzing effects. The processing rule engine in the marketing system is a processing method for finding customers.

[0003] The basic function of the marketing disposal rule engine is the process of traversing a large amount of business data, according to the marketing rule settings, calculating and inferring customers who need marketing, and ...

Claims

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