Live streaming advertisement display method, system and device, terminal and readable storage medium
An advertising display and terminal technology, applied in the field of live broadcast, can solve problems such as interfering with users watching live broadcast, and achieve the effect of enriching display forms, improving interest, and increasing acceptance
Pending Publication Date: 2022-02-08
GUANGZHOU HUYA TECH CO LTD
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Problems solved by technology
[0003] The embodiment of the present application provides a live advertisement display method, system, device, terminal and readable storage medium, which are used to solve technical problems that interfere with users watching live broadcast
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[0063] Embodiments of the present application are described below with reference to the drawings in the present application. It should be understood that the implementation manner described below in conjunction with the accompanying drawings is an exemplary description for explaining the technical solutions of the embodiments of the present application, and does not limit the technical solutions of the embodiments of the present application.
[0064] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the terms "comprising" and "comprising" used in the embodiments of the present application mean that the corresponding features can be implemented as the presented features, information, data, steps, operations, elements and / or components, but do not exclude The realization is other features, information, data, steps, operations, elemen...
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The embodiment of the invention provides a live streaming advertisement display method, system and device, a terminal and a readable storage medium, and relates to the technical field of live streaming. The method comprises the steps of obtaining an advertisement display instruction; in response to the advertisement display instruction, obtaining a picture frame of a live video stream, and identifying an anchor image in the picture frame; synthesizing a corresponding live video stream based on an image special effect corresponding to the advertisement display instruction and the anchor image, wherein the image special effect is used for displaying corresponding advertisement information; and displaying the synthesized live video stream on a live interface. According to the embodiment of the invention, the display form of the advertisement is enriched, the interestingness of advertisement display is improved, the rejection of audiences to the advertisement can be effectively reduced, and the technical problem that users are interfered to watch live streaming is solved.
Description
technical field [0001] The present application relates to the field of live broadcast technology, and in particular, the present application relates to a live advertisement display method, system, device, terminal and readable storage medium. Background technique [0002] With the development of the online live broadcast industry, operators usually place advertisements during the live broadcast. At present, most of the interstitial advertisements of webcasts are often inserted in the form of advertising links, QR codes, etc. in the live broadcast window, or are inserted in the form of pop-up windows. With the existing method of inserting advertisements, the location of the advertisements displayed during the live broadcast is very abrupt, which will cause interference such as blocking the live content screen, causing interference to users watching the live broadcast, and affecting the user viewing experience. Contents of the invention [0003] The embodiment of the presen...
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IPC IPC(8): H04N21/2187H04N21/234H04N21/237H04N21/426H04N21/431H04N21/44H04N21/4788
CPCH04N21/2187H04N21/23418H04N21/23424H04N21/237H04N21/42653H04N21/431H04N21/44008H04N21/44016H04N21/4788
Inventor 钟宝健
Owner GUANGZHOU HUYA TECH CO LTD