Information promotion method and device, server and storage medium
A technology of orders and idle resources, applied in the field of data processing, can solve problems such as waste of resources, unoccupied resources, and inability to make full use of resources, so as to achieve the effect of improving utilization
Pending Publication Date: 2022-04-19
TENCENT TECH (SHENZHEN) CO LTD
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[0004] However, since the proportion of resources consumed by targeted advertising orders in the resource pool is greater than the actual proportion of resources occupied by targeted advertising orders in the resource pool, the maximum occupancy ratio of non-targeted time slot advertising orders in the resource pool is smaller than that of non-targeted advertising orders. The proportion of idle resources that can be theoretically occupied by targeted time package advertising orders in the resource pool, so there will be a part of the remaining resources in the resource pool that cannot be occupied, resulting in waste of resources. The availability of resources is not high, resulting in the inability to fully utilize resources Carry out information promotion
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[0055] The embodiments of the present application provide an information promotion method, device, server, and storage medium, which can improve resource utilization and achieve the purpose of fully utilizing resources for information promotion.
[0056] The terms "first" and "second" in the description and claims of the embodiments of the present application and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the terms so used are interchangeable under appropriate circumstances such that the embodiments described herein can be practiced in sequences other than those illustrated or described herein. Furthermore, the terms "comprising" and "having", as well as any variations thereof, are intended to cover a non-exclusive inclusion, for example, a process, method, system, product or device comprising a series of steps or modules is not necessarily limited to the expressly...
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The embodiment of the invention relates to the technical field of data processing, and provides an information promotion method and device, a server and a storage medium, which can fully utilize resources to carry out information promotion. Comprising the steps of obtaining a first information promotion order and a second information promotion order; determining an occupation proportion of the first information promotion order in a resource pool; the first information promotion order is an order with a directional user identifier; obtaining a theoretical occupancy proportion of the second information promotion order in the resource pool according to the occupancy proportion; obtaining a distribution proportion according to the order placing proportion of the second information promotion order and the theoretical occupation proportion; the allocation proportion is the proportion of target resources to be allocated to the second information promotion order in the idle resources in the idle resources; associating the second information promotion order to the target resource according to the distribution proportion; and after an information promotion request sent by the target terminal is received, promotion information corresponding to the second information promotion order is sent to the target terminal based on the target resource.
Description
technical field [0001] The embodiments of the present application relate to the technical field of data processing, and in particular to an information promotion method, device, server and storage medium. Background technique [0002] With the popularization of smart mobile terminals, Internet marketing has become an important way of product marketing, among which, advertising push through advertising space is a common scenario. For example, in this scenario, advertisers can place advertising orders such as targeted or non-targeted ads on the advertising space according to their own needs. ) advertisement or Cost Per Time (CPT) advertisement, each insertion order will occupy part of the resources in the resource pool of the advertisement slot. Under the condition that the existing insertion orders occupy part of the resources in the resource pool, the resources need to be adjusted reasonably to meet the delivery needs of other larger insertion orders as much as possible. ...
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IPC IPC(8): G06Q30/02G06Q10/06
CPCG06Q30/0271G06Q10/06312
Inventor 章剑苗琳娟
Owner TENCENT TECH (SHENZHEN) CO LTD