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User behavior analysis method, device and platform based on APP notification

A behavior analysis and notification technology, applied in the field of data processing, can solve problems such as low utilization rate, ineffective use of user feedback information, and neglect of user needs, so as to achieve the effect of improving conversion efficiency, increasing reference rate, and low cost

Pending Publication Date: 2022-04-19
厦门立林科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, the existing major app manufacturers are only used to send app messages in one direction, and do not effectively use the user feedback information after sending app notifications to judge the user's interest in the message, not only the utilization rate is low , but also ignore the needs of users

Method used

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  • User behavior analysis method, device and platform based on APP notification
  • User behavior analysis method, device and platform based on APP notification
  • User behavior analysis method, device and platform based on APP notification

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Embodiment Construction

[0039] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments It is some embodiments of the present invention, but not all of them. Based on the implementation manners in the present invention, all other implementation manners obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention. Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the implementation manners in the present invention, all other implement...

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Abstract

The invention discloses a user behavior analysis method based on an APP notification, and the method comprises the steps: recording a first time when the APP notification arrives at a user terminal when the APP notification is received and pushed to the user terminal, the APP notification being correspondingly provided with a notification label, and the notification label being used for identifying a message type to which the APP notification belongs; acquiring a click operation of looking up the APP notification by the user, and recording a second time when the user clicks the APP notification and a third time when the user exits the page after browsing the page corresponding to the APP notification; according to the first time, the second time and the third time, the interest degree of the user on the notification label corresponding to the APP notification is analyzed. According to the method, the user feedback information after the APP notification is sent can be effectively utilized, undifferentiated wide-broadcast network telephone marketing and batch message pushing are avoided, a low-cost and high-flexibility user behavior analysis mode is realized, and a basis is provided for subsequent data mining or others.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a user behavior analysis method, device and platform based on APP notification. Background technique [0002] With the explosion of mobile applications, app notifications are widely used in various apps, and some apps will connect to third-party app notification service providers, such as Aurora, and some will do it themselves, usually through apps and The server establishes a long connection, and then the server sends business information, and the app notifies, and this is the end. Therefore, the existing major app manufacturers are only used to send app messages in one direction, and do not effectively use the user feedback information after sending app notifications to judge the user's interest in the message, not only the utilization rate is low , Also ignore the needs of users. Contents of the invention [0003] In view of this, the purpose of the present...

Claims

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Application Information

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IPC IPC(8): H04L67/55H04L67/52
CPCY02D10/00
Inventor 童浩
Owner 厦门立林科技有限公司
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