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Intelligent marketing method and system for insurance products based on big data aggregation

A big data and product technology, applied in the field of information, can solve the problems of insufficient refinement of insurance product recommendation and low recommendation success rate, and achieve the effect of improving the success rate and repurchase rate, and improving the accuracy

Active Publication Date: 2022-07-15
北京优全智汇信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The recommendation of insurance products in the technology is not refined enough, resulting in a problem of low recommendation success rate

Method used

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  • Intelligent marketing method and system for insurance products based on big data aggregation
  • Intelligent marketing method and system for insurance products based on big data aggregation
  • Intelligent marketing method and system for insurance products based on big data aggregation

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Embodiment Construction

[0059] The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present application.

[0060] figure 1 It is a flowchart of a method for intelligent marketing of insurance products based on big data aggregation in the embodiment of the present invention, such as figure 1 As shown, the method includes:

[0061] S101. The central cloud obtains insurance product data, and splits the insurance product data into multiple policy data sets;

[0062] The central cloud obtains insurance product association data, which includes ...

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PUM

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Abstract

The present application discloses a method and system for intelligent marketing of insurance products based on big data aggregation. The method and system for intelligent marketing of insurance products based on big data aggregation includes: a central cloud obtains insurance product data, and splits the insurance product data is a plurality of policy data sets; traverse the associated data sets for the multiple policy data sets, and output one or more initial associated data sets and corresponding initial user information; traverse the initial associated data sets again to obtain The final association data set; the final association data set is screened to obtain the insurance product information to be recommended; the social association tree of the initial user is set, and based on the social association tree, it is determined that there is a social association relationship with the initial user end user information; recommend the insurance product information to be recommended to end users.

Description

technical field [0001] The present application relates to the field of information technology, in particular to a method and system for intelligent marketing of insurance products based on big data aggregation. Background technique [0002] Insurance products are a combination of tangible products and intangible services that insurance companies provide to the market. In a narrow sense, insurance products refer to financial instruments created by insurance companies and available to customers for trading in the insurance market; in a broad sense, it refers to all products and services provided by insurance companies to the market and can be obtained, utilized or consumed by customers. It belongs to the category of insurance products and services. [0003] Furthermore, insurance products are provided by insurers to the insurance market, which can attract people's attention and purchase, so as to satisfy people's commitment to reduce risks and transfer risks, and obtain certa...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9536G06F16/901G06Q30/06G06Q40/08G06Q50/00
CPCG06F16/9536G06F16/9027G06Q40/08G06Q30/0631G06Q50/01
Inventor 冯佳茵童燕群晁晓娟郭佑存
Owner 北京优全智汇信息技术有限公司
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