Customer portrait generation method based on marketing business

Abstract

The invention discloses a marketing business-based customer portrait generation method, which comprises the following steps of: dividing a label weight: analyzing user data, and configuring a weight relationship between a related analysis result and a label; marketing data access: regularly accessing a marketing big data platform to obtain customer related data; and task management: performing task processing on the acquired customer-related data. According to the customer portrait generation method based on the marketing business, customer data of a marketing big data analysis platform is utilized, customer portraits are accurately drawn for customers, customer values are fully mined, system identification, label marking and standard management are performed on the customer values, resource allocation is optimized and service element organization is integrated with the customer values as guidance, and the customer portraits are generated. According to the method and the system, while related industry policies can accurately fall and arrive at households, industry data can be completely and systematically summarized and displayed, so that power marketing can better serve enterprises, governments and social and economic development.

Description

technical field [0001] The invention relates to the field of marketing, in particular to a method for generating customer portraits based on marketing business. Background technique [0002] Marketing is also known as marketing or marketing. Market is the category of commodity economy, and it is a form of economic connection with commodity exchange as its content. For enterprises, the market is the starting point and destination of marketing activities. The marketing process needs to carry out related marketing business, and marketers need to find target users quickly and accurately. [0003] Existing marketing personnel based on marketing business usually use a comprehensive way to promote business, unable to accurately obtain key information of customers, unable to conduct standardized management of customers, resulting in insufficient utilization of resources, which is not conducive to the development of industry policy information. Accurate settlement is not conducive t...

AI Technical Summary

Problems solved by technology

[0003] Existing marketing personnel based on marketing business usually use a comprehensive way to promote business, unable to accurately obtain key information of customers, unable to conduct standardized management of customers, resulting in insufficient utilization of resources, which is not conducive to the development of industry policy information. Accurate settlement is not conducive to the development of power marketing and does not meet people's use requirements. Therefore, we propose a method for generating customer portraits based on marketing business

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