Method and system for realizing marketing recommendation based on user position, electronic equipment and storage medium
A technology for electronic equipment and users, applied in marketing, data processing applications, sales/rental transactions, etc. It can solve the problems of low efficiency and high communication costs, and achieve the effect of convenient and fast operation and improved event planning efficiency.
Pending Publication Date: 2022-05-13
北京思特奇信息技术股份有限公司
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Problems solved by technology
[0004] In the traditional user location marketing scenario, market planners need to determine which location to base marketing on, and then obtain the base station data attached to this location from the network operation and maintenance department, and then market planners import these data into the marketing planning system, resulting in high communication costs , less efficient
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[0032] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0033] refer to figure 1 , the present invention provides a method for implementing marketing recommendation based on user location, the method comprising:
[0034] Obtain the location information of the base station on the operation and maintenance side;
[0035] Specifically, the location information of the base station on the operation a...
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The invention discloses a method and system for realizing marketing recommendation based on a user position, electronic equipment and a storage medium, and belongs to the technical field of telecommunication service marketing, and the method comprises the steps: obtaining the position information of an operation and maintenance side base station; according to the position information, the position of the operation and maintenance base station is converted into a Baidu map; delineating a marketing area in the Baidu map, and configuring a marketing event according to the marketing area; and judging the position of the user, and sending the marketing event to the user in the marketing area. According to the invention, the position of the base station is realized through Baidu map configuration, and the marketing event planning efficiency is improved.
Description
technical field [0001] The invention belongs to the technical field of telecommunications business marketing, and in particular relates to a method and system for implementing marketing recommendation based on user locations, electronic equipment, and a storage medium. Background technique [0002] Real-time marketing recommendation belongs to the business scope of B domain in the telecommunications industry, and user location signaling data belongs to O domain. There are more marketing and recommendation activities for users based on B domain data, and less use of O domain data. In the era of mobile Internet, users of telecom operators are generating data all the time, and the amount of data in the O domain is huge. Utilizing these data can bring greater economic value to operators and provide users with better services. experience. [0003] The user's location signaling includes LAC and CI information, where LAC represents a location area code, and CI represents a sector...
Claims
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IPC IPC(8): G06Q30/02G06Q30/06
CPCG06Q30/0261G06Q30/0205G06Q30/0631
Inventor 况卫飞
Owner 北京思特奇信息技术股份有限公司