Inputting method based on cross-media advertisement putting and communication device thereof

A technology of advertising placement and delivery method, which is applied in marketing and other directions, can solve the problems of leaving a deep impression on the audience, the disgust of advertisers, and the reduction of advertising effectiveness, so as to achieve the effect of reducing disgust and improving the effectiveness of advertising

Active Publication Date: 2022-07-01
GUANGDONG ADVERTISEMENT
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, compared with traditional long videos, short videos are usually only a few minutes long, or even less than a minute. Advertisements as long as one minute can easily cause viewers to dislike the advertiser, and even cause viewers to directly close th

Method used

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  • Inputting method based on cross-media advertisement putting and communication device thereof
  • Inputting method based on cross-media advertisement putting and communication device thereof

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Embodiment Construction

[0030] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0031] Please refer to figure 1 , the present invention provides a delivery method based on cross-media advertisement delivery, including an advertisement data terminal, a media terminal, and a user terminal, and the media terminal is Tencent Video or iQiyi Video or Youku Video or Xunlei Video or Migu Video or Douyin video or Kuaishou video or Volcano video; the delivery method includes the following steps:

[0032] S1. The advertise...

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Abstract

The invention discloses a putting method based on cross-media advertisement putting and a communication device thereof.On one hand, the putting method based on cross-media advertisement putting comprises the following steps that advertisements are divided into short advertisements and long advertisements, whether records exist or not is retrieved, if not, the short advertisements are put, if yes, whether short video media exist or not is judged, and if yes, the short advertisements are put; judging whether the short advertisement is put to the short video media last time or not, if not, putting the short advertisement, if yes, judging whether the putting frequency is greater than a preset value or not, if yes, putting a jump advertisement, and if not, putting the short advertisement; and if the current media are the long and short video media, judging whether the short advertisement is put to the current media last time, if not, putting the associated long advertisement, if so, judging whether the putting frequency is greater than a preset value, if so, putting the long advertisement, and otherwise, putting the short advertisement. On the other hand, the invention further provides a communication device based on cross-media advertisement putting, wherein the communication device adopts the method. The method has the advantages of reducing audience dislike feelings and improving the putting effect.

Description

technical field [0001] The present invention relates to the technical field of advertisement placement, and in particular, to a placement method based on cross-media advertisement placement and a communication device thereof. Background technique [0002] In order to promote better, advertisers will create creatives of different durations for the same brand or product to promote. With the increase of advertisement time, the information carried by the advertisement is also gradually increased, and the impression left on the audience is also gradually enhanced. Therefore, the current advertisement time is getting longer and longer, especially in traditional long video media such as TV and movies. Minute-long full-screen ads are becoming more common. [0003] With the rise of the mobile Internet, short video applications such as Douyin and Kuaishou have become very popular in addition to traditional media. These new media make full use of the fragmented time of the audience, ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0277Y02P90/30
Inventor 孙一凡王开猛徐毅
Owner GUANGDONG ADVERTISEMENT
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