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Cboth generation and delivery method and device, electronic equipment and medium

A delivery method and copywriting technology, applied in marketing and other directions, can solve problems such as inability to generate and deliver copywriting intelligently and effectively, so as to maximize the overall click-through rate, improve effectiveness, and reduce the effect of push

Pending Publication Date: 2022-08-05
SHANGHAI JUNZHENG NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In view of the shortcomings of the prior art described above, the purpose of the present invention is to provide a method, device, electronic device and medium for copywriting generation and delivery, to solve the problem in the prior art that copywriting cannot be generated and delivered intelligently and effectively

Method used

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  • Cboth generation and delivery method and device, electronic equipment and medium
  • Cboth generation and delivery method and device, electronic equipment and medium
  • Cboth generation and delivery method and device, electronic equipment and medium

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Embodiment Construction

[0020] The embodiments of the present invention are described below through specific specific examples, and those skilled in the art can easily understand other advantages and effects of the present invention from the contents disclosed in this specification. The present invention can also be implemented or applied through other different specific embodiments, and various details in this specification can also be modified or changed based on different viewpoints and applications without departing from the spirit of the present invention. It should be noted that the following embodiments and features in the embodiments may be combined with each other under the condition of no conflict.

[0021] It should be noted that the diagrams provided in the following embodiments are only used to illustrate the basic concept of the present invention in a schematic way, so the diagrams only show the components related to the present invention rather than the number, shape and For dimension ...

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Abstract

The invention provides a copywriting generation and release method and device, electronic equipment and a medium. The method comprises the following steps: generating personalized right display about a user; generating a copywriting about the user according to the personalized right and interest display; predicting the click probability of the user on the copywriting in each distribution channel; and executing document delivery according to the click probability. According to the method, the copywriting can be generated in an intelligent, diversified and targeted manner, the effectiveness of channel pushing can be improved, the pushing of invalid channels can be reduced, the pushing cost can be reduced, and the overall click rate of the copywriting can be maximized.

Description

technical field [0001] The present invention relates to a copywriting promotion method, in particular to a copywriting generation and delivery method, device, electronic device and medium. Background technique [0002] In a marketing scenario, if we want to give a user a coupon, in addition to issuing it to the user account, we will also inform the user by displaying a certain copy through multiple channels. The traditional method is to prepare the copy in advance, and all users have the same copy. On the channel, there are full-reach methods of text messages, in-station messages and push push. On the one hand, this method does not attract users to click on the copy to learn more about the coupon information, and on the other hand, the omni-channel approach is also a disturbance to users. Therefore, it is necessary to design a more efficient copywriting generation method and delivery method, which is separated from the long process of manually creating copywriting and the ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0208G06Q30/0202
Inventor 杨磊黄磊
Owner SHANGHAI JUNZHENG NETWORK TECH CO LTD