Method and system for issuing on-line advertisement on taxi

A technology for advertising and taxis, applied in CCTV systems, data processing applications, marketing, etc., can solve the problem of taxis being unfeasible, unable to monitor advertising programs in real time, and unable to know that taxi drivers are playing advertising programs.

Inactive Publication Date: 2007-06-20
XIAMEN YAXON NETWORKS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the mobility of urban taxis is very large, and the number of taxis in each city is very large. According to the aforementioned method, making each taxi regularly go to a certain fixed site to network and update advertisements will bring a negative impact on taxi drivers or advertising operators. It is very inconvenient, and this method is not feasible enough to copy to taxis; moreover, this method also has its limitations, it is impossible to monitor the actual advertising programs broadcast in real time, and it is impossible to know whether the taxi driver will serve passengers as planned. When advertising programs are played, the broadcasting time and times of advertising programs cannot be counted correctly, thus causing losses to advertisers

Method used

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  • Method and system for issuing on-line advertisement on taxi
  • Method and system for issuing on-line advertisement on taxi
  • Method and system for issuing on-line advertisement on taxi

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Embodiment Construction

[0047] The structure of an embodiment of the networked taxi advertisement release system of the present invention, as shown in Figure 1, the networked taxi advertisement release system has an advertisement program center 100 and the vehicle-mounted machine 300 of a plurality of taxi stands, and the advertisement program center 100 is passed through mobile The network 200 communicates wirelessly with the vehicle-mounted device 300 .

[0048] The advertising program center 100 is equipped with a network management server 106 for managing each device in the local area network 108. The operating terminal 101 of the advertising program center 100 is connected to a database 102 and two transmission servers 103 through the local area network 108. The network management server 106 records the login of each device in the local area network 108. state and provide dynamic routing for each transmission server 103 and each wireless communication FEP 104. Each transmission server 103 may be...

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Abstract

The invention relates to a method and system for providing advertising to the taxis through radio network. It comprises: grouping the taxis participating the network; the audio and video advertising program to be released is coded into stream media program and is allocated to the taxi group; editing program menu for each taxi group; after framing, using sliding window and multipath multi session approach to send down the program file to the relevant taxi group through internet or mobile communication network; the taxi receives and saves the advertising, and the price-marking weigher controls the play of program; when there is customer on the taxi, the advertising programs is played according to the program menu; when there is no customer on the taxi, the play of advertising program is ended.

Description

technical field [0001] The invention relates to a method for providing advertising programs to vehicles through a wireless network and a system for providing advertising programs to vehicles using the wireless network. technical background [0002] At present, looping advertising program files on storage media such as optical discs is a main playback method adopted by the bus video system and intelligent building video advertisements that are both "fifth media". Although the technical realization of this method is relatively simple and feasible, the distribution and playback of advertisements cannot be carried out synchronously. Generally, special personnel are used to distribute programs synchronously to multiple playback terminals at night. Distribute the program; poll all the programs on the storage medium when the program is playing, and play it repeatedly without interruption. There are disadvantages such as waste of human resources, inflexible and unsynchronized progr...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/18G06Q50/00G06Q30/02
Inventor 常海军郭永兴张俊钦余建成周伟涛
Owner XIAMEN YAXON NETWORKS CO LTD
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