Method and apparatus for merchandising dispensable products

a technology for dispensable products and merchandising methods, applied in the field of merchandising products, can solve the problems of more difficult removal of media from the stor

Inactive Publication Date: 2005-09-22
BP CORP NORTH AMERICA INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0029] In other embodiments of the invention, the digital storage media is maintained within a container recess by affixing a cover over or within the recess, such as a cover over the open bottom end of a cup recess, or an insert fitted to slide into the open bottom end of a cup recess. Preferably transparent, such covers or inserts allow th

Problems solved by technology

Unlike lid-borne media, the size and shape of the container make it more diffi

Method used

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  • Method and apparatus for merchandising dispensable products
  • Method and apparatus for merchandising dispensable products
  • Method and apparatus for merchandising dispensable products

Examples

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Embodiment Construction

[0030] The following detailed description of our invention illustrates the invention as used to promote the sale of soft drinks, where the promotional material is affixed within a recess of the type typically found in a convenience store cup, and where the cups are oriented in a manner so as to draw consumer attention to the promotional material affixed to the cup.

[0031] Although the description focuses on the use of the method and apparatus for promoting the sale of soft drinks dispensed by a convenience store customer, other embodiments of the invention will be apparent to those skilled in the art after reviewing the following description. The scope of our invention is intended to be limited only by the scope of the claims following this description.

[0032]FIG. 1 shows a cup and attached promotional device system 10 in accordance with our invention. Cup 12 is a drinking cup and has a liquid capacity of forty-four ounces. Cup 12 has a generally frusto-conical shape defined by frus...

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PUM

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Abstract

A method for merchandising products in fillable containers is disclosed. The method employs a container having a digital storage media affixed to the container, which is displayed to the consumer to affect the consumers buying decision. Container and digital media systems useful in the invention also are disclosed.

Description

CROSS REFERENCE TO RELATED APPLICATIONS [0001] This application claims the benefit of U.S. Provisional Patent Application Ser. No. 60 / 531,942 filed on Dec. 23, 2003 entitled “Method and Apparatus for Merchandising Dispensable Products.”FIELD OF THE INVENTION [0002] The invention relates to a method of merchandising products in a retail, convenience store or similar environment. More specifically, the method relates to promoting the sale of vendible or dispensed products, such as soft drinks, by providing promotional or informational digital media on the container for the dispensed item. BACKGROUND OF THE INVENTION [0003] During the past few decades, convenience stores have become a much more prominent source for certain consumer goods. Typically located at high traffic areas such as busy corners or interstate highway interchanges, convenience stores alternatively may by located at high foot or motor vehicle traffic locations such as busy corners or shopping malls. They are also co-l...

Claims

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Application Information

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IPC IPC(8): B65D1/26B65D23/12B65D25/20B65D77/00G06Q30/00
CPCB65D1/265G06Q30/00B65D25/20B65D23/12
Inventor HUFFMAN, ANTHONYBRENDLE, TONJIA A.ELJAOUHARI, SAM M.KALPAKIAN, MARLENEBRATTA, JON GARDNERBOWERS, TODD CARL
Owner BP CORP NORTH AMERICA INC
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