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Traffic forwarding and conversion for supporting multiple advertising providers in video game advertising

a technology for video game advertising and traffic forwarding, applied in the field of internet advertising, can solve the problems of difficulty for game publishers to change from the ad server protocol of one advertising service to the ad server protocol of another advertising service, and the internet has its own problems

Inactive Publication Date: 2006-07-27
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0011] It is, therefore, an object of the invention to provide a method and system for enabl

Problems solved by technology

However, with all the positive features associated with the WWW, the Internet has its own share of problems.
This as a consequence causes a considerable financial burden for many professional providers not of Internet access, but of Internet services.
Unfortunately, once games are deployed, it is very difficult for the game publisher to change from the Ad Server Protocol of one advertising service to the Ad Server Protocol of another advertising service.
This results in a substantial business risk for the game publisher.
This is similar to the risk faced by a manufacturer of having a component provided by only one supplier but with the additional risk that whereas the component can be thoroughly tested before selection, the advertising sales arise after the software development is completed.

Method used

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  • Traffic forwarding and conversion for supporting multiple advertising providers in video game advertising
  • Traffic forwarding and conversion for supporting multiple advertising providers in video game advertising
  • Traffic forwarding and conversion for supporting multiple advertising providers in video game advertising

Examples

Experimental program
Comparison scheme
Effect test

first embodiment

[0038] Referring to FIG. 5, a simplified flow diagram illustrates a method for providing advertising content according to the invention using the translator 100. While executing a game a processor of the game computer 10 using Protocol A for communication requests Ad Content. It further provides game information, network identity, ad spot information, and statistics. These messages are transmitted to the translator 100 using Protocol A. The translator 100 translates the messages into messages with appropriate changes in format, security, and identity according to the Protocol B and transmits the same to the Ad Server 2. The Ad Server 2 responds and transmits messages containing ad content and possibly information relating to storage and presentation policy to the translator 100 according to Protocol B. Upon receipt the translator 100 translates the messages with appropriate changes in format, security, and identity according to the Protocol A and transmits the translated messages to...

second embodiment

[0039] Referring to FIG. 6, a method for providing advertising content using the translator 100 is shown. The interactions are similar to the first method; however, the translator 100 acts as a client of the Ad Server 2 and downloads and caches the ad content, storage and presentation policy. This reduces latency experienced by the game in receiving ad content, and ad content traffic from the Ad Server 2 to the translator 100.

third embodiment

[0040] In a method for providing advertising content, shown in FIG. 7, the translator 100 translates the messages received from the game computer 10 and transmits the translated messages to the Ad Server 2, while the Ad Server 2 responds directly to the game computer 10. This method provides an operator of the Ad Server 2 with more information about which games are drawing ad content from the Ad Server 2. However, in this case a processor of the Ad Server 2 has to translate the messages according to the Protocol A prior to transmitting same to the game computer 10.

[0041] Referring to FIG. 8, a fourth embodiment of a method for providing advertising content using the translator 100 is shown. The interactions are similar to the first embodiment; however, communication between the translator 100 and the Ad Server 2 is via the game computer 10. This enables the game computer 10 to appear to communicate with the Ad Server 2 even if it does communicate using a different protocol.

[0042] I...

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PUM

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Abstract

The present invention relates to a method and system for providing advertising content. A request is received for first advertising content according to a first advertising content request protocol. The first advertising content is then requested according to a second other advertising content request protocol. The first advertising content is received according to the second other advertising content request protocol and provided according to the first advertising content request protocol. The invention enables a game to communicate with a plurality of Ad Servers using different Ad Server Protocols, allowing a game publisher to mitigate the business risk by present ads from a plurality of advertising services.

Description

[0001] This application claims benefit from U.S. Provisional application 60 / 636,536 filed Dec. 17, 2004.FIELD OF THE INVENTION [0002] The instant invention generally relates to advertising on the Internet, and more specifically to a system and a method combining Internet computer gaming with Internet advertising. BACKGROUND OF THE INVENTION [0003] One of the areas concerned with our modern social life that has received major impulses from World Wide Web (WWW) related developments, is computer gaming. Since its origins, dating back to the early seventies of the last century, computer gaming did not only undergo a period of substantial growth, but also radically changed its role in social interactions and interpersonal relationships. In our modern world, the computer gamer is no longer an isolated and introverted individual, but is part of a rich and active community of like-minded people. In recent times, the ongoing developments in the field of computer gaming led to the creation of...

Claims

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Application Information

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IPC IPC(8): G06F15/16G06F15/173
CPCH04L67/20H04L67/2823H04L67/28H04L67/53H04L67/565H04L67/56
Inventor GODSE, DHANANJAYWILLIS, DANIELFREEDMAN, GORDON
Owner GOOGLE LLC