Method Of Shipping and Displaying Products For Sale To Consumers And Associated Product Display

Abstract

A pallet display with a plurality of product display sides, and preferably more than one product display side along a merchandising side of a display pallet or display pallet footprint. Products thus can be displayed adjacent one another but not aligned, thereby increasing the number of planogrammable areas. The pallet display may be modular so that the sections can be disassembled and fitted on half a shipping pallet, allowing two pallet displays to ship on a single shipping pallet. Portions of the display may also be disassembled and used as a separate and preferably different type of product display, such as a power wing or side wing. The display may be symmetrical about a diagonal of a display pallet, such that only one essentially triangular pallet display may be formed to fit within a triangular footprint.

Description

FIELD OF THE INVENTION[0001]The present invention relates to a method of shipping a large quantity of promotional or base products to a retailer for display and sale to consumers. More particularly, the present invention relates to a method of shipping products on a pallet for display on such pallet (or a different display pallet) at a retail location for sale to consumers. The present invention also relates to a method of packing and shipping product display units efficiently to increase the number of product display units that may be shipped in a given shipment volume.BACKGROUND OF THE INVENTION[0002]Pallets are commonly used to ship large quantities of products. For instance, manufacturers or client marketers may load products onto pallets for transport from manufacturing facilities to warehouses or distribution centers, and then for further transport from warehouses or distribution centers to the manufacturer's customers, such as retailers. Although retail stores generally stock...

AI Technical Summary

Benefits of technology

[0009]It therefore would be desirable to form a pallet display that reduces empty space typical of pallet displays while allowing ready and easy consumer access to products in the display. It would be further desirable to provide such pallet display in an attractive form that is visually appealing and catches shoppers' attention. Graphics, product information, or other messaging or visuals may be provided on the pallet display to encourage the consumer to choose the displayed product(s) over competitors' products.

[0010]Thus, in accordance with one aspect of the present invention, a pallet display is formed with an increased number of product display sides to permit retailer display and consumer shopping of more than one type of product, such as related products, along a given merchandising side of the pallet display. In accordance with one embodiment, at least two product display sides of a pallet display formed in accordance with the principles of the present invention are at an angle with respect to a given side of a display pallet (or at least a rectangular or square pallet footprint) on which the pallet display is positioned. Thus, a greater display width (lateral extent of products being displayed) may be achieved than if the products were displayed essentially parallel to the given display pallet or pallet footprint side. Moreover, because the front facings of the products on the angled product display sides are not aligned, the products may be viewed together, yet are visually differentiated by their relative unaligned positions.

Problems solved by technology

Moreover, because larger quantities of a product may be displayed on a pallet than on a typical store shelf, all products remain on the pallet and the retailer need not dedicate stock room space to store products (as would be the case if such products were displayed on a shelf which cannot accommodate the full pallet-load of products).

Moreover, normally products are only seen if a consumer is in the “home” purchasing aisle for such product.

Therefore, the depth of each display shelf generally does not extend to the center of the pallet, leaving empty, unutilized space at the center of the pallet.

Because pallet displays are usually shipped in an already-assembled form, pallets carrying pallet displays also carry a lot of empty space within such pallet display.

Moreover, pallet displays often are not amenable to displaying different products.

If more than one product is to be displayed along one side of the pallet, there may not be enough space for the desired panels for providing messaging for more than one of the mix of products displayed on such side.

Even a 48 inch (1219.2 cm)×48 inch (1219.2 cm) square pallet may not readily provide sufficient space to display more than one type of product while also permitting the desired messaging.

The retailer thus does not have a ready location available for a relatively small number of products left on a large promotional pallet display that has been mostly sold down / sold through.

The transferred remaining products may be sold at a significantly reduced price, resulting in losses both to the retailer as well as to the manufacturer.

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