System and method for evaluating vehicle purchase loyalty

Abstract

One embodiment of the system and method described herein provides a vehicle loyalty system that gathers data on an individual's or a household's vehicles and analyzes purchase and disposal records within a particular time frame relative to the purchase date of each unique vehicle to determine brand and related loyalties. The system and method offer unique window definitions surrounding each purchase record such that data straddling a study time frame will still be caught and analyzed.

Description

BACKGROUND[0001]1. Field of the Disclosure[0002]This disclosure relates generally to automated vehicle analysis systems and methods for analyzing loyalty behaviors of vehicle purchasers and disposers when returning to market to purchase a new vehicle and for evaluating customer loyalty.[0003]2. Description of the Related Art[0004]Buying an automobile or other vehicle is often a difficult proposition for many people. It is typically one of the more expensive purchases that people make. There are many different vehicles available, each having slightly different features, and prospective purchasers have numerous factors to take into account. Convincing individuals to buy particular automobiles is thus a very expensive and difficult proposition. Understanding when and how purchasers select vehicles for purchase and their loyalty and purchase migration patterns, trends, and behavior can help define marketing strategies and direct limited marketing funds to areas most likely to provide a ...

AI Technical Summary

Benefits of technology

[0007]An embodiment of the systems and methods disclosed herein can provide reporting and statistics generation for the full data set or for various geographic or demographic spaces, while keeping identifying data characteristics of individuals and / or households private. This may be accomplished in some embodiments in manners designed to enable compliance with applicable privacy laws.

Problems solved by technology

Buying an automobile or other vehicle is often a difficult proposition for many people.

It is typically one of the more expensive purchases that people make.

Convincing individuals to buy particular automobiles is thus a very expensive and difficult proposition.

Manufacturers and dealerships have a difficult job not only in capturing new customers, but in maintaining older customers for repeat business.

To date, customer loyalty evaluation solutions have been imperfect, only providing information related to garaged vehicles present during the same time window of study as the purchased vehicle and forcing one-to-one purchase correlations to owned / garaged vehicles that do not reflect the complexity of most vehicle purchase decisions.

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