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System for event-based intelligent-targeting

a technology of intelligent targeting and event, applied in the field of analytical engines, can solve the problems of only using limited sociographic information, yahoo, microsoft, google, yahoo, etc., and foursquare only using limited location data, and the search engine can only reach a desired audien

Inactive Publication Date: 2011-09-29
MAVIZON
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0012]The above and other features, elements, characteristics and advantages of the present invention will become more apparent f

Problems solved by technology

However, these known search engines can only reach a desired audience by using limited demographics.
Further, Google, Yahoo, and Microsoft can only use limited, if any, sociographics information.
However, Foursquare uses limited location data.
Other systems do not use combinations of location, time, and preferences of users delivering content or combine such data in real-time.
Known systems also do not proactively send alerts or notifications without prompting by a user.

Method used

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Examples

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Embodiment Construction

[0017]FIG. 1A is a schematic drawing showing the basic arrangement of an event-based intelligent targeting engine 12 according to a preferred embodiment of the present invention. The event-based intelligent targeting engine 12 receives inputs 11 and provides outputs 13. The event-based intelligent targeting engine 12 receives a succession of inputs 11, where the inputs can be classified into three categories: events 18, data 19, and content and resources 20, for example. The intelligent targeting engine 12 processes these inputs 11 into useful outputs 13.

[0018]The event-based intelligent targeting engine 12 can simultaneously receive and process incoming inputs 11 and generate the appropriate context-sensitive output (i.e., a targeted resource or content such as, but not limited to, a song or advertisement). The types of inputs are shown in FIG. 2. The output 13 of the event-based intelligent targeting engine 12 can include, for example, advertisements with high relevancy that are b...

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Abstract

An event-based intelligent targeting engine is capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment / media, and any communications thereof, etc. based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics.

Description

[0001]The entire contents of U.S. application No. (80505.103), filed concurrently with this application and titled “Communication System Including Telemetric Device for a Vehicle Connected to a Cloud Service,” are hereby incorporated in their entirety by reference.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]The present invention relates to an analytical engine with a timely and context-sensitive delivery mechanism. More specifically, the present invention relates to an event-based intelligent targeting engine capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment / media, and any communications thereof, etc., based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics, etc. Demographic...

Claims

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Application Information

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IPC IPC(8): G06F17/30H04W4/024H04W4/029H04W4/02
CPCH04W4/02G08G1/20G06F16/9535G06F16/244G06F16/248G06F16/285G06F16/24575H04W4/024H04W4/029
Inventor INGRAM, MARCEE, WOOYONG
Owner MAVIZON
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