Internet streaming and the presentation of dynamic content

Abstract

Internet streaming from broadcast radio or television stations is described wherein triggers for dynamic content from internal or external systems cause an encoder system to generate command messages, and to synchronize those command messages with any delays associated with the triggering events. Command messages are delivered through a streaming media distribution system to client media players which obtain or present the dynamic content, in association with any desired configuration changes to the appearance of the media player or the method or manner in which the dynamic content is presented.

Description

CROSS REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit under 35 U.S.C. §119(e) of U.S. Provisional Application No. 61 / 629,689, U.S. Provisional Application No. 61 / 629,690, and U.S. Provisional Application No. 61 / 628,692, all filed Nov. 25, 2011, and the entire disclosure of each is incorporated herein by reference.BACKGROUND OF THE INVENTION[0002]1. Field of the Invention[0003]Disclosed are arrangements related to the delivery of broadcast radio or television on the Internet with the associated ability to replace portions of the broadcast content with alternative content for the Internet audience, and to dynamically present audio and video content on the audience media players under the control of a radio or TV station personality.[0004]2. Description of the Prior Art[0005]For convenience of discussion, this document will use the term “radio” with the understanding that the embodiments described herein apply to both radio and television. In the radio broadc...

AI Technical Summary

Benefits of technology

The innovations describe a way to display the artist and song title of a new song when it plays, and to replace one type of content with another. It also allows for the replacement of generic adverts with democratically targeted adverts that each listener may receive. The technology ensures that if a listener's device is not capable of performing a content replacement, a generic replacement ad is delivered to all listeners so that they are aware of the alternative content being played. These features enable the unique content replacement of broadcast radio and TV on the Internet, as well as the dynamic presentation of A / V content and the ability for radio personalities to control the appearance and removal of video feeds from the audience.

Problems solved by technology

Continuing the comparison with TargetSpot, there is no capability to command the TargetSpot object to replace an audio ad with a specific ad, nor is there a capability to command it to replace an audio ad with a video ad, and if TargetSpot were to play a video ad, there is no capability to cause the player to display that video in any particular fashion.

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