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Consumer rewards platform featuring variable cash back rewards based on time of day

a consumer rewards and time-based technology, applied in the field of consumer rewards platforms featuring variable cash back rewards based on time of day, can solve the problems of current technology not offering consumers, current technology does not offer business owners the ability to dynamically configure rewards, and existing consumer rewards programs fail to address patronage variability, etc., to achieve the effect of reducing patronage variability, maximizing reward, and quick finding business

Inactive Publication Date: 2015-08-06
EMPYR INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

The patent text describes a system that allows business owners to offer rewards to consumers based on the time of day. This helps to create incentives that rise and fall with demand, and allows consumers to quickly find businesses that are offering rewards and maximize their rewards by finding the highest level of reward available in their area and determining when high level rewards will be offered at their preferred business locations. Overall, this system provides flexibility and control for businesses, while also providing consumers with more opportunities to earn rewards.

Problems solved by technology

Moreover, in the case of restaurants, the typical day is punctuated by bursts of heavy business at meal times interspersed with periods of relatively slow business.
Existing consumer rewards programs fail to address variability in patronage over time, particularly, variability in patronage over the course of a day.
Current technologies do not offer business owners the ability to dynamically configure rewards, particularly cash back rewards, to be higher during slow periods and lower (or eliminated) during peak demand.
Moreover, current technologies do not offer consumers, for example, the ability to locate nearby businesses participating in their consumer rewards program, the ability to view a list of business currently offering a cash back reward that is sorted by cash back percentage, or the ability to view the schedule of cash back rewards that each business will offer over the course of a day.

Method used

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  • Consumer rewards platform featuring variable cash back rewards based on time of day
  • Consumer rewards platform featuring variable cash back rewards based on time of day
  • Consumer rewards platform featuring variable cash back rewards based on time of day

Examples

Experimental program
Comparison scheme
Effect test

example 1

Business Interface

[0061]The manager of a restaurant located in the downtown area of a major city contends with strong variability in patronage based on the day of the week and the time of day. The restaurant receives heavy patronage during the weekdays, especially during the lunch hour due to its proximity to several large office buildings. However, on weekends and after business hours, the restaurant has under-utilized capacity.

[0062]The restaurant manager registers to participate in a membership-based consumer rewards program that will allow her to incentivize patronage of the restaurant specifically in the off-hours. Using a proprietary web application, she creates an account, logs into a business interface, and configures a consumer percentage of cash back reward. She configures a consumer reward that is based on the time of day and the day of the week. For this reward, she enters a day (Sunday), a start time (7 AM), an end time (11 AM), a type (percent of cash back) and a magni...

example 2

Consumer Interface

[0064]A cost-conscious consumer registers to participate in the membership-based consumer rewards program of Example 1. Using a proprietary mobile application, he creates an account, logs in, and registers his visa credit card with the program. When the consumer becomes hungry while shopping in the downtown area of his city, he uses a consumer interface of the mobile application to present a map of participating business currently offering rewards. In the map view of his application, he sees that five different restaurants within a 10 mile radius of his location are currently offering rewards. He configures the consumer interface to present a list view of the business currently offering rewards, filters the list to show only cash back rewards, and sorts the list by magnitude of reward. Because it is 10 AM on a Sunday morning the reward described in Example 1 is presented and because no other nearby restaurants are offering more than 20% cash back, the reward descri...

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PUM

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Abstract

Disclosed are platforms, systems, media, and methods for providing a membership-based consumer rewards program wherein member consumers achieve rewards based on the time of day and day of week by conducting payment card transactions with business participating in the membership-based consumer rewards program during qualifying times and days.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit of U.S. application Ser. No. 61 / 934,536, filed Jan. 31, 2014, which is hereby incorporated by reference in its entirety.BACKGROUND OF THE INVENTION[0002]Consumer rewards programs (also called loyalty programs) are structured marketing efforts that reward, and therefore encourage, loyal buying behavior by consumers. Traditional rewards programs utilize a card, visually similar to a credit card or debit card, which identifies a card holder as a member in the program. By presenting the card, a consumer is typically entitled to either a discount on the current purchase, or an allotment of points that can be used for future purchases.SUMMARY OF THE INVENTION[0003]Many types of businesses are subject to variability in patronage over the course a calendar year, a month, a week, or a day. In some cases, special events draw large crowds at specific times and patronage falls back to normal as soon as the event co...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/02
CPCG06Q30/0235
Inventor CARDER, JON DAVIDCUZENS, JARROD WILLIAM
Owner EMPYR INC
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