System and method of saving deal offers to be applied at a point-of-sale (POS) of a retail store
a technology of saving deal and retail store, applied in the field of system and method of saving deal offer to be applied at the point-of-sale (pos) of a retail store, can solve the problems of rtb display format not providing timely and relevant information to interested parties, affecting the promotion of consumer packages, and affecting the value of cpg (consumer package goods) and fmcg (fast moving consumer goods)
Inactive Publication Date: 2022-07-21
EXXCELON
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- Abstract
- Description
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- Application Information
AI Technical Summary
Benefits of technology
This solution provides a fraud-free, efficient platform for advertisers to reach customers with relevant offers, increasing shopper engagement and reducing advertising waste, while allowing retailers to promote store-branded goods and encourage in-store purchases, thereby improving the overall efficiency of promotion-marketing budgets.
Problems solved by technology
However, RTB mobile is entirely push-based advertising, which is generally considered low value because most viewers consider such content-inserted ads annoying and seek to avoid them, and it suffers an approximately 40% fraud rate due to inadvertent clicks, fake publisher sites, and malware-type click-bots.
While the influence of real-time bidding and programmatic audience buying is of tremendous significance, like traditional Internet search, the RTB display format fails to deliver timely and relevant information to interested parties engaged in the act of shopping in a retail store and, therefore, provides little value to CPG (consumer package goods) (FMCG (fast moving consumer goods) promotion-marketers.
However, both traditional RTB and search-based auction media are neither capable of providing this valuable audience criteria nor capable of delivering brick-and-mortar retail-based audiences.
Much of this relevant, logical-related and contextual-related marketing (or product adjacency marketing) occurs with printed signs or moving products adjacently or in relative proximity to each other, all of which are very difficult and costly to accomplish in a retail store setting, and, therefore, rarely executed.
Unfortunately, for shoppers engaged in the physical act of shopping, mobile device network communications are Internet Protocol (IP)-based just like any traditional computer network, devoid of time and space.
Thus, the traditional paradigms of mobile device shopping apps fail to deliver timely and relevant information to interested parties engaged in shopping in a retail store.
Therefore, retailers and promotion-marketers seeking to provide a precise, location-specific commercial message to shoppers using mobile devices about specific and related goods available to the shopper while shopping cannot do so.
Such weak app utility relegates shopping and coupon apps to little more than weekly circulars in an electronic format.
Recognizing these deficiencies, there have been attempts to use geo-fencing and other location identification technology in concert with smartphones, however, the utility of these apps has been generally subject to the fact that the average app loses 90% of all its users within three months.
Mobile shopping apps have not fulfilled the promise of mobile technology's most important contribution: the ability to deliver high-value, location-based audiences in a timely and predictable fashion.
With traditional analog media, generating an audience has always been a cost and utility question.
In the case of shopping applications, whether retailer-specific or third party apps, there exists no audience buying mechanism; hence, user utility (adoption or usage) is consequently very low.
As a result of the both RTB and mobile shopping apps inability to deliver retail audiences, the big brand advertising and promotion spenders, CPGs and FMCGs, are sitting trapped in the “shotgun” analog universe with promotion budgets running 1-5× multiples of traditional advertising spend.
The promotion-marketing industry remains incredibly inefficient with a huge amount of money looking for a modern, efficient (digital) solution.
Method used
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[0080]The principles of the present invention addresses and resolves a condition that affects a particular set of advertisers, mainly CPGs and FMCGs marketers and manufacturers, that distribute their products through third party operated retail outlets. These advertisers traditionally promote the sale of their goods through “shotgun” analog or paper coupon offerings distributed weekly to homes, which usually constitute a purchase incentive in the form of a discount or similar offering. Such coupon promotion-marketing invariably results in three forms of advertising inefficiency and waste: (1) not knowing the actual quantity of consumer-recipients may result in overpaying for audience delivery, (2) not knowing the precise demography of consumer-recipients may result in presenting incentive advertisements to the wrong individuals, and (3) not knowing consumer-recipients' purchase history may lead to incentivizing the wrong party, potentially individuals that already purchase the promo...
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A system and method of saving deal offers to be applied at a point-of-sale (POS) of a retail store may include receiving, by a mobile device via a communications network, multiple advertisements inclusive of selectable deal offers of products being sold at the retail store for a user to select. Responsive to a user selecting to view an advertisement of a product on the mobile device, the deal offer of the product to be presented to the POS to be applied to a cost of the product may be automatically stored. Responsive to a check out request at the mobile device, data inclusive of the deal offer to be presented to the POS to apply the deal offer to the cost of the product to which the deal offer is associated may be generated.
Description
RELATED APPLICATION[0001]The present application is a Continuation Application of U.S. patent application Ser. No. 14 / 444,773, filed Jul. 28, 2014 (now U.S. Pat. No. 11,182,821), which claims priority to and benefit of U.S. Provisional Patent Application No. 61 / 859,122, filed Jul. 26, 2013, entitled “SYSTEM AND METHOD FOR DELIVERING RETAIL AUDIENCES BY INFLUENCING ADVERTISEMENT POSITION ON A LIST GENERATED BY A MULTI-PLAYER AGGREGATE AUCTION PLATFORM,” the entire disclosures of which are incorporated herein by reference.BACKGROUND OF THE INVENTION[0002]In recent years, an alternative mobile advertising system has emerged for brand advertisers as an adjunct to the online display or publisher-based advertising industry. These systems have the ability to (theoretically) target a viewer with push-based advertising to content sites (websites) and into in-app publishing opportunities, and provide various Internet-style audience measurements. Most of this display advertising falls within t...
Claims
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IPC IPC(8): G06Q30/02G06Q20/20G06Q20/32
CPCG06Q30/0238G06Q30/0268G06Q20/20G06Q20/3274G06Q20/208
InventorWOLINSKY, JONATHANWOLINSKY, ROBERT I.WOLINSKY, STEVEN W.
OwnerEXXCELON