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Information push method and device

An information push and information source technology, which is applied in the branch offices providing special services, selection devices, wireless communication, etc., can solve the problems of not receiving SMS advertisements, wasting public communication resources, and unable to meet the specific needs of users. Blindness, the effect of avoiding waste

Active Publication Date: 2007-08-29
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The mode of this group sending short message advertisement has following obvious shortcoming: (1) can not satisfy the specific demand of user, is difficult to reach the expected advertisement effect; The general disgust of users; (3) Users who really need it may not receive corresponding SMS advertisements

Method used

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  • Information push method and device
  • Information push method and device
  • Information push method and device

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0023] An embodiment of the present invention provides an information push method, including:

[0024] Classify the first information according to the first category set, and establish a first mapping relationship between the first information and the categories in the first category set;

[0025] Acquiring the second information sent by the information source, classifying the second information according to the second category set, and establishing a second mapping relationship between the information source sending the second information and the category belonging to the second category set according to the classification result;

[0026] According to the corresponding relationship between the categories in the first category set and the second category set, each category in the first category set that establishes a first mapping relationship with the first information is matched to the corresponding category in the second category set, and according to the second The mappin...

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Abstract

The method includes steps: sorting first information according to first class set, building first mapping relation between first information and classes in first class set; sorting second information sent from information source according to second class set, and building second mapping relation between information source of sending second information and classes in the second class set; based on coincidence relation between classes in first class set and classes in second class set, matching classes in first class set of building first mapping relation to first information to corresponding class in second class set, and based on second mapping relation to determine corresponding information source; pushing first information to determined corresponding information source. Based on short message (second information) sent by users to determine corresponding communication terminal of first information to be pushed, the invention overcomes blindness for pushing information.

Description

technical field [0001] The present invention relates to the field of communication, in particular to a method and device for pushing information to a communication terminal. Background technique [0002] With the development of communication technology, new services are constantly emerging. For example: in the prior art, the short message service of communication terminals (mobile terminals) has developed rapidly. In the face of a huge mobile user group, a new form of information push service, that is, advertisement based on short message, has been used in practice. [0003] However, most of the short message advertisements in the prior art are a kind of group sending of short messages regardless of the audience. Namely: without distinguishing users according to their hobbies, etc., send SMS advertisements to all users in groups. The mode of this mass text message advertisement has following obvious shortcoming: (1) can not satisfy the specific demand of user, is difficul...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04Q7/22H04L12/16H04W4/14G06F17/30G06Q30/00H04W88/18
CPCH04L67/26H04W4/14H04L12/1859H04L51/38H04L12/5895G06Q30/02H04L51/58H04L67/55
Inventor 尚明生傅彦邵刚
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD
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