Method and system for creating stream media value added description file and cut-broadcasting multimedia information

A technology for multimedia information and description files, applied in the field of communication, can solve the problems of increasing the amount of system calculation, increasing the user's advertising resistance, lack of versatility and flexibility, etc., to achieve the effect of improving the efficiency of use
CN101286351AActive Publication Date: 2008-10-15GUANGZHOU SHIYUAN ELECTRONICS CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
GUANGZHOU SHIYUAN ELECTRONICS CO LTD
Publication Date
2008-10-15

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Abstract

The invention discloses a method for generating a streaming media value-added description file and a method and system used for inserting-playing multimedia information into the streaming media, wherein, the method of inserting-playing of the multimedia information into the streaming media includes the following steps: a corresponding streaming media value-added description file is generated according to the streaming media file; a multimedia information databank is established; during the process that the streaming media file is played, the corresponding streaming media value-added description file is read simultaneously, and the multimedia databank is searched to judge whether the multimedia files are relevant to the characteristic information content of marking points in the streaming media value-added description file, if yes, the multimedia file is matched with the characteristic information to dynamically link the marking points with the matched multimedia file; the user is informed to trigger the link of the multimedia file for watching. The adoption of the embodiment of the invention can insert and play the multimedia files relevant to the interest point content of the streaming media file on the basis of not correcting the streaming media file.
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Description

technical field

[0001] The invention relates to the communication field, in particular to a method for generating a streaming media value-added description file, a method and a system for inserting multimedia information in the streaming media. Background technique

[0002] With the gradual popularization of broadband Internet, digital TV network, and mobile phone wireless network, online streaming media on-demand and live programs are becoming more and more popular, and the click-to-watch rate is getting higher and higher. The way of advertising and life information, the way of inserting multimedia information in network streaming media programs has huge market potential, and the existing methods of inserting advertising information in streaming media are as follows:

[0003] 1. Adopt the method of automatically popping up advertisements on the playback screen. This kind of automatic pop-up advertisements occupies more than half of the display interface, which affects users...

Claims

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