Method and system for creating stream media value added description file and cut-broadcasting multimedia information

Abstract

The invention discloses a method for generating a streaming media value-added description file and a method and system used for inserting-playing multimedia information into the streaming media, wherein, the method of inserting-playing of the multimedia information into the streaming media includes the following steps: a corresponding streaming media value-added description file is generated according to the streaming media file; a multimedia information databank is established; during the process that the streaming media file is played, the corresponding streaming media value-added description file is read simultaneously, and the multimedia databank is searched to judge whether the multimedia files are relevant to the characteristic information content of marking points in the streaming media value-added description file, if yes, the multimedia file is matched with the characteristic information to dynamically link the marking points with the matched multimedia file; the user is informed to trigger the link of the multimedia file for watching. The adoption of the embodiment of the invention can insert and play the multimedia files relevant to the interest point content of the streaming media file on the basis of not correcting the streaming media file.

Description

technical field [0001] The invention relates to the communication field, in particular to a method for generating a streaming media value-added description file, a method and a system for inserting multimedia information in the streaming media. Background technique [0002] With the gradual popularization of broadband Internet, digital TV network, and mobile phone wireless network, online streaming media on-demand and live programs are becoming more and more popular, and the click-to-watch rate is getting higher and higher. The way of advertising and life information, the way of inserting multimedia information in network streaming media programs has huge market potential, and the existing methods of inserting advertising information in streaming media are as follows: [0003] 1. Adopt the method of automatically popping up advertisements on the playback screen. This kind of automatic pop-up advertisements occupies more than half of the display interface, which affects users...

AI Technical Summary

Problems solved by technology

[0003] 1. Adopt the method of automatically popping up advertisements on the playback screen. This kind of automatic pop-up advertisements occupies more than half of the display interface, which affects users' normal browsing of video media programs and increases users' resistance to the advertisements. There are many tools to prevent pop-ups The emergence of traditional advertising, so that it can not play its due advertising effect

[0004]2. Insert video advertisements at the beginning and end of streaming media programs. This kind of video advertisements has little to do with the content of streaming media programs, and there is no corresponding response to advertising products. Users come to play, the advertising effect is poor

The above method first needs to determine the storage location of the advertisement file to add to the advertisement description file, because the advertisement file is constantly changing and updated, so when the storage location of the advertisement file changes, the corresponding advertisement description file must be modified in real time, which increases the system’s A large amount of computation, and requires a powerful database to dynamically store and load advertisement description files with different information codes, which lacks versatility and flexibility

Images