Method, device and system for displaying advertising messages

Abstract

The invention discloses a method for displaying advertising messages, which comprises the following steps of: analyzing the service record of online service, and acquiring the service theme of the online service; acquiring the advertising message related to the service theme according to the service theme of the online service; and when a user uses the online service, displaying the advertising message related to the service theme to the user interface window of the online service. The method acquires the service theme of the online service by analyzing the service record of the online service, and when the user uses the online service, the advertising message related to the service theme is displayed to the user interface window of the online service, thus maintaining the consistence of the displayed advertisement and the current interest of the user, greatly avoiding the disgust of the user to the displayed advertisement, enhancing advertisement effect, and improving the click rate and exposure rate of the advertisement. The invention simultaneously discloses a device and a system applying the method.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to a method, device and system for accurately placing advertisement information. Background technique [0002] With the development of network technology and the expansion of network influence, various online services, such as network forums and IM (Instant Messaging, instant messaging) services, have been widely used. [0003] Take IM business as an example. In addition to using personal services, many IM users will join various IM groups. IM groups have become a platform for users to publish information and discuss topics. The IM group technology implements an instant messaging tool platform for multiple people to send and receive messages. Users apply to join an IM group with an IM number. If they pass verification, they become members of the group and can participate in discussions in the group. When a user is online, all messages sent by all members of the group can be rec...

AI Technical Summary

Problems solved by technology

[0007] In the prior art, although the advertisements placed through the online business have a certain orientation function, the orientation function is relatively weak, and the advertisement information cannot be accurately associated with the business theme of the online business. focus on

[0008] Specifically, due to the imprecise classification of IM groups, the categories of many groups are randomly filled by the group owner, and are even completely irrelevant to the real attributes of the group, and the topics discussed by users in the group may be different every day, resulting in inaccurate advertising. High, ads that do not match the current discussion topic are difficult to resonate with users

In addition, in order to reduce harassment to users, the advertisements delivered to users are limited to a specific area. For users, this area has already become a blind spot, and users have long been accustomed to ignoring the advertising area. Therefore, the advertisements placed have limited chances of attracting users' attention. , resulting in poor ad performance and low CTR

[0009] In addition, although online forums have specific attributes, the discussion content of users is not fixed and can only be determined during the user discussion process, and the discussion content of users may not be closely related to the attributes of the forum, and the discussion content is updated relatively quickly. The server cannot set relevant advertisements in advance according to the discussion content, which wastes forum page resources

If the forum server randomly places advertisements, it may not attract the attention of users because the advertisements are not related to the topics discussed by users, and the purpose of placing advertisements cannot be achieved, and network resources will also be wasted

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