Information management method, information management apparatus, information management program, and call acceptance apparatus

An information management device and information management technology, applied in the field of information management, information management device, information management program, and call receiving device, can solve the problems of inability to know user calls, low advertising effect, and inability to set link destinations, etc.

Inactive Publication Date: 2010-06-30
株式会社康姆斯克尔
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, the pay-per-click method has the following problems: when the advertiser does not have its own company site, it is impossible to set the destination of the link, and it is also impossible to provide a link with the advertisement. Information about the details
[0008]However, in the case of posting advertisement information on a large number of advertisement providing sites, if all the posted telephone numbers are set to the same telephone number, it is impossible to know Which ad serving site did the user see to make the call
Therefore, there is a problem that it is impossible to grasp which advertisement providing site has a high advertisement effect and which advertisement providing site has a low advertisement effect

Method used

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  • Information management method, information management apparatus, information management program, and call acceptance apparatus
  • Information management method, information management apparatus, information management program, and call acceptance apparatus
  • Information management method, information management apparatus, information management program, and call acceptance apparatus

Examples

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Embodiment approach 1

[0071] Next, an advertisement information management system S using the information management method according to Embodiment 1 of the present invention will be described with reference to the drawings. In addition, in this specification, a server means a server computer, and a site (a website and an Internet site also have roughly the same meaning) means an aggregate of web pages virtually constructed in the server. A web page refers to a virtual information providing medium on which various information such as character information and image information can be specified from a URL. Here, it is assumed that "posting on a website" is used in the same meaning as "posting on a webpage", and "browsing a website" is used in the same meaning as "browsing a webpage".

[0072] figure 1 is a schematic configuration diagram showing the overall configuration of the advertisement information management system S. FIG. The advertisement information management system S is roughly configu...

Embodiment approach 2

[0150] Figure 13 It is a schematic configuration diagram showing the overall configuration of an advertisement information management system S' using the information management method according to Embodiment 2 of the present invention. In addition, in this Embodiment 2, the same code|symbol is attached|subjected to the same structure as Embodiment 1, and description is abbreviate|omitted.

[0151] This Embodiment 2 explains the advertisement information management system S' coping with the case where, for example, the advertisement providing sites 12a to 12c are mobile phone sites and the function of the script 21 cannot be used on the advertisement providing sites 12a to 12c.

[0152] In Embodiment 2, when the operator server 4 receives the banner image 9 from the advertiser server 3, the banner image 9 is linked to the landing pages 1a to 1c constructed in the information management server 1, respectively. , the banner image 9 is transmitted to the advertisement providing ...

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Abstract

An information management method, an information management apparatus, an information management program and a call acceptance apparatus wherein a number of pieces of identifying information, which indicate telephone numbers in Pay Per Call system, can be dynamically assigned to respective pieces of advertisement information to allow the identifying information to be reused, thereby promoting both effective use and prevention of exhaustion of the resources of the identifying information. The information management method is used for management of the pieces of identifying information (11a-11c) that are explicitly or implicitly provided in web-pages and that identify call destinations. The information management method comprises the steps of changing the pieces of identifying information (11a-11c), which have been rendered call-connectable to an advertiser telephone unit (7), from a state in which they can be sent out for advertisement providing servers (5a-5c) constructing the web-pages to a state in which they cannot be sent out; changing the pieces of identifying information (11a-11c), which have been changed to the state in which they cannot be sent out, to a state in which they can be call-connected to a call destination different from the advertiser telephone unit (7); and changing the pieces of identifying information (11a-11c), which have been changed to the state in which they can be call-connected to the different call destination, to a state in which they can be sent out for a web-server or another one.

Description

technical field [0001] The present invention relates to an information management method, an information management device, an information management program, and a call receiving device, and in particular to an information management that can reuse identification information in Pay Per Call (Pay Per Call) mode to effectively utilize information resources method etc. Background technique [0002] Conventionally, as one method of advertising using a web page on the Internet, a method called a pay-per-click method has been used. The pay-per-click method refers to the way in which advertising agencies charge advertisers advertising fees based on the number of clicks on the advertising information displayed on the webpage. [0003] For example, when an advertiser's advertisement information is posted on a web page of an advertisement providing site, when a user who browses the page selects (clicks) the advertisement information, he or she can be linked to the company's website ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04M3/42H04M11/08
CPCH04M15/09H04L12/14H04M3/229H04L61/20H04L12/1471H04M2215/62H04L61/605H04M15/08H04M3/4872H04M3/42331H04M17/00G06Q30/0246H04L29/12207H04L29/12896G06Q30/02H04M2215/66H04L61/50H04L2101/65
Inventor 上岛靖
Owner 株式会社康姆斯克尔
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