Audience rating statistical system and statistical method thereof

Abstract

The invention discloses an audience rating statistical system and a statistical method thereof. The system comprises a video output terminal and a process server connected with the video output terminal through a network, wherein, the video output terminal comprises a microprocessor, a television signal processing module, an image signal output module, an acoustical signal output module, a clock module and a data transmitting and receiving module, wherein, the television signal processing module, the image signal output module, the acoustical signal output module, the clock module and the data transmitting and receiving module are respectively connected with the microprocessor; the data transmitting and receiving module is connected with the process server through a network interface; the television signal processing module is internally provided with a data acquisition module; and the microprocessor is internally provided with a program changing judging module, a graph block acquisition control module and a timing module. The invention can accurately acquire the program changing information of users and calculate the audience rating, simultaneously can lower the operation cost, not only can be used in the condition that a set top box exists, but also can be used in the condition that the set top box does not exist, and has strong practicality and wide application range.

Description

technical field [0001] The invention relates to an audience rating statistics system and its statistical method, in particular to an audience rating statistics system and its statistical method which perform audience rating statistics by judging TV channel switching and combining with station logo identification. Background technique [0002] Traditional TV stations and TV program rating statistics usually use the diary method and the personnel meter method. The diary method refers to the method of collecting viewing information by filling in diary cards by all family members aged 4 and above in the sample households. Each family member in the sample household has its own diary card, and they are required to record their daily TV viewing conditions, including the channels and time periods they watch, on their diary cards at any time. The time intervals listed on the diary cards are 15 minutes. Each diary card can record a week's ratings. This method is likely to cause sta...

AI Technical Summary

Problems solved by technology

From the perspective of practical use, it is difficult to collect and track the frequency point information and changes of thousands of large and small radio and television operators and tens of thousands of channel settings across the country in a timely manner.

Therefore, through the collected frequency points and time points, it will be difficult to convert them into audience rating information composed of channels and time points

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