The invention discloses an audience rating statistical system and a statistical method thereof. The system comprises a video output terminal and a process server connected with the video output terminal through a network, wherein, the video output terminal comprises a microprocessor, a television signal processing module, an image signal output module, an acoustical signal output module, a clock module and a data transmitting and receiving module, wherein, the television signal processing module, the image signal output module, the acoustical signal output module, the clock module and the data transmitting and receiving module are respectively connected with the microprocessor; the data transmitting and receiving module is connected with the process server through a network interface; the television signal processing module is internally provided with a data acquisition module; and the microprocessor is internally provided with a program changing judging module, a graph block acquisition control module and a timing module. The invention can accurately acquire the program changing information of users and calculate the audience rating, simultaneously can lower the operation cost, not only can be used in the condition that a set top box exists, but also can be used in the condition that the set top box does not exist, and has strong practicality and wide application range.