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Method and device for reporting measurement report in mobile advertising business

A technology for mobile advertising and measurement reporting, applied in the field of network communication, can solve the problems of lack of flexibility and inability to meet the various uses of mobile advertising measurement, and achieve the effect of increasing flexibility

Active Publication Date: 2016-10-19
HUAWEI DEVICE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The existing mobile advertising measurement report data can only be reported at a fixed frequency according to the agreed statistical content, which lacks flexibility and cannot meet various uses of mobile advertising measurement

Method used

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  • Method and device for reporting measurement report in mobile advertising business
  • Method and device for reporting measurement report in mobile advertising business
  • Method and device for reporting measurement report in mobile advertising business

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0048] Such as figure 2 Shown is a schematic flow chart of the method for reporting the measurement report in the mobile advertising service provided by Embodiment 1 of the present invention, and the method includes:

[0049] Step 21: Receive the mobile advertisement measurement report data reporting strategy issued by the mobile advertisement server.

[0050] In this step, the mobile advertisement engine receives the mobile advertisement measurement report data reporting policy issued by the mobile advertisement server. Wherein, the mobile advertisement metric report data reporting policy issued by the mobile advertisement server may specifically include: a reporting condition of the mobile advertisement metric report data, and reporting content corresponding to the reporting condition.

[0051] In a specific implementation process, the reporting condition may include an immediate reporting condition and / or a statistical reporting condition.

[0052] For example, according...

Embodiment 2

[0083] Such as Figure 5 Shown is a schematic flowchart of another method for reporting measurement reports in the mobile advertising service provided by Embodiment 2 of the present invention, and the method includes:

[0084] Step 51: Receive the mobile advertising measurement report data reporting strategy issued by the mobile advertising engine;

[0085] In this step, the mobile advertisement application terminal receives the mobile advertisement measurement report data reporting strategy issued by the mobile advertisement engine.

[0086] The mobile advertisement metric report data reporting strategy may be a mobile advertisement metric report data reporting strategy issued directly by the mobile advertisement engine; Generated by the mobile advertising application.

[0087]Wherein, the mobile advertisement metric report data reporting strategy issued by the mobile advertisement engine may specifically include the reporting conditions of the mobile advertisement metric r...

Embodiment 3

[0094] Such as Figure 6 Shown is a schematic flowchart of another method for reporting measurement reports in the mobile advertising service provided by Embodiment 3 of the present invention, and the method includes:

[0095] Step 61: According to the measurement requirements of the mobile advertising service, generate a mobile advertising measurement report data reporting strategy.

[0096] In this step, the mobile advertisement server generates a mobile advertisement measurement report data reporting strategy according to the measurement requirements of the mobile advertisement service. Wherein, the measurement requirements of the mobile advertising service include at least one of the following: requirements for providing a basis for charging and settlement with mobile advertising users; requirements for providing a basis for charging and settlement with mobile advertising applications, such as The billing settlement for mobile advertising users can be: no matter what mobi...

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Abstract

Embodiments of the present invention provide a method and device for reporting measurement reports in mobile advertising services. The method includes: receiving the mobile advertisement measurement report data reporting strategy issued by the mobile advertisement server; then sending the mobile advertisement measurement report data reporting strategy to the corresponding mobile advertisement application end; and receiving the report from the mobile advertisement application end The mobile advertisement measurement report data; and then report the finally generated mobile advertisement measurement report data to the mobile advertisement server or a designated reporting server. In this way, the reporting process of the mobile advertisement measurement report data can be controlled, the flexibility can be increased, and various uses of the mobile advertisement measurement can be satisfied.

Description

technical field [0001] The invention relates to the field of network communication, in particular to a method and device for reporting measurement reports in mobile advertising services. Background technique [0002] At present, in the mobile advertising service (MobAd, MobAd), the mobile advertising engine (Mobile Advertising Engine, Ad Engine) can personalize and contextualize the advertising content; enable the advertisement to have an interactive mechanism, improve the user's mobile advertising experience and make the mobile advertising There can be various billing models; at the same time, it collects and reports advertising measurement report data, which records and collects user behavior and the impact of mobile advertising on them. [0003] In the course of realizing the present invention, the inventor finds that there are at least the following problems in the prior art: [0004] The existing mobile advertising measurement report data can only be reported at a fixe...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/14G06Q30/02
Inventor 王雷范姝男李克鹏杨健
Owner HUAWEI DEVICE CO LTD