Intelligent advertising system having functions of audience characteristic perception and counting

Abstract

The invention relates to an intelligent advertising system having functions of audience characteristic perception and counting and belongs to the technical field of computer vision. The system consists of a camera, computing equipment and an electronic advertisement screen provided with a memory, wherein the camera is responsible for acquiring an image and sending acquired image information to the computing equipment; and the computing equipment is a computer or an embedded microcomputer system which is responsible for performing processing and an operation on the image acquired from acquisition equipment and controlling the electronic advertisement screen according to an operation result so as to realize the memorizing, the displaying, the playing and the switching of an advertisement content. The system provided by the invention is simple in structure, low in cost and convenient in operation, so that the problem that the conventional billboard performs only one-way pushing without consideration of the information of current advertisement audiences is solved; the value of the billboard relative to other billboards can be obtained according to the function of counting, and extremely referable data is provided for an advertiser; and the speed and the correction rate of face detection and face tracking are improved by utilizing a background modelling technology.

Description

technical field [0001] The invention relates to an intelligent advertisement system, in particular to an intelligent advertisement system with audience characteristic perception and statistical functions, and belongs to the technical field of computer vision. Background technique [0002] Advertising plays an important role in people's daily life. It is an effective means of publicity and promotion. It is highly valued by the government, enterprises, institutions, and individuals. With the continuous advancement of multimedia technology and network technology, advertising methods are gradually becoming diversified. However, the current advertising technology mainly considers the one-way push of advertisements, and does not directly consider the audience's response. Personalized needs caused by differences in mood and other aspects; on the other hand, for advertising operators and advertisers, there is a lack of statistical means to truly and effectively reflect the effect of...

AI Technical Summary

Problems solved by technology

However, the current advertising technology mainly considers the one-way push of advertisements, and does not directly consider the audience's response. Personalized needs caused by differences in mood and other aspects; on the other hand, for advertising operators and advertisers, there is a lack of statistical means to truly and effectively reflect the effect of advertising, so there is a certain blindness in choosing the location and content of advertising

[0007] 1. The extraction speed of the facial features of the advertising audience is slow;

[0008] 2. Advertisers cannot judge the value of billboards based on the recorded data;

[0009] 3. Neglecting the relationship between the audience's emotion and the content of the advertisement they see

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