Outdoor media audience quantity analyzing method and device

Abstract

The invention discloses an outdoor media audience quantity analyzing method and device. The method comprises the following steps of: (1) setting a speed threshold value which is used for judging whether moving objects in outdoor media visual areas are audiences or not; (2) acquiring continuous images in the outdoor media visual areas; (3) carrying out moving object detection on the continuous images and acquiring moving directions and moving speed of the moving objects in the outdoor media visual areas; and (4) judging the moving objects with the moving directions facing outdoor media and themoving speed within the speed threshold value as the audiences of the outdoor media and then counting the quantity of the audiences of the outdoor media. The device comprises an image acquiring unit (1), a moving object detecting unit (2) and an audience analyzing and processing unit (3). The method and the device disclosed by the invention have the advantages of high counting accuracy, wide application range, simple structure and low cost.

Description

technical field [0001] The invention relates to the field of advertising audience analysis, in particular to a method and device for analyzing the number of outdoor media audiences. Background technique [0002] Outdoor media refers to channels or outdoor places located in downtown squares, traffic arteries, commercial buildings, public transportation, aviation terminals, train stations, etc., with flat inkjet printing, electronic display screens, projection or TV walls, etc. as display terminals to display or broadcast It is a media communication system that publishes content or public information including pictures, text, video, sound, animation, etc. Outdoor media has rich display methods, strong screen impact, and excellent advertising and information transmission effects; at the same time, it helps to shape the urban space environment and create urban landscapes, so it has gradually become an indispensable system for urbanization. At present, the number of outdoor medi...

AI Technical Summary

Problems solved by technology

However, it is difficult to guarantee the scientificity and objectivity of this method; it cannot provide authentic and credible audience data

In recent years, infrared, electric field, microwave and other detection devices have been installed on outdoor media terminals to detect whether people have passed by. This method can only roughly count the number of people, and cannot judge whether people are watching the media. The accuracy of audience statistics is very low.

Or use the camera to capture the image directly in front of the media terminal, and judge whether it is watching by detecting the face. This method has high accuracy, but it is only suitable for stair advertisements in narrow and long spaces where the audience is relatively concentrated, and is not suitable for intersections. Situations where the space is open and the movement of the audience is complex

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